I agree with llama64, while flash is pretty slick, you can usually accomplish 95% of it in either HTML/CSS/etc or that with a sprinkling of flash.
Flash sites can also break navigation (back arrow takes you away from the site, go forward and you're staring at square one), makes deep linking difficult (no one can link to a specific page in your site) etc..
It does depend on the type of site it is though, those issues might not matter.
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