Today, it was announced that everyone’s favorite building toy, Lego, will be partnering with Warner Brothers to create a variety of sets and collectibles based on The Hobbit and The Lord of the Rings. (No word of a video game tie-in yet.) This intersection of geekiness is so incredible, it’s almost difficult to put into words.
Will Lego destroy it's kitch coolness by expanding too much? Will franchises water down their brand by partnering with Lego?
Probably no on both counts, but meh, really other than a pattern or two, why can't you have LotR Lego already? Everything is basically the same. The point of Lego was creating your own, not following and collecting.
I think I got lego until my 26th birthday.....was pretty sad that first year when the presents were opened and there was no big lego to spend all afternoon building.
The most epic was the star destroyer I got around 20.....that thing took me 3 or 4 solid days to build.
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now...lego is a set. with a number. woe unto you if you take the set apart and mix your pieces...and lose the book/manual.
back in the day...lego was meant to be taken apart and put together however you wanted...now it goes a certain way...
i think it is uber cool though with lord of the rings...although i wonder if the demographics are a bit off for younger lego users?
I always liked the "Set" concept. A kid could build something interesting and then use their imagination to create a story around that item. Alternatively, the pieces were still generic enough that they could build whatever the heck they wanted.
I think that the 'Branding' of sets (Harry Potter, Star Wars, LoTR) has gone too far though. Dunno, just feels wrong for some reason. Creating a Harry Potter sub-set isn't the same as creating generic Space Lego (or Castles, or Town).
As for losing the book....welcome to the internet age. It's amazing!
My son received a 400 piece Lego x-wing fighter kit and it was not easy to build. I can only imagine the agony and frustration of trying to put that battle cruiser together. The instructions must have rooked like the phone book for red deer.
The age on the box only matters for the first time you open it and build it. We have a five year old, we buy him the 7-12 age group, we build it together and then he dismantles it and makes his own thing. It never returns to its intended form again.
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My brother is 2 and I've gotten him one of the Lego Duplo sets for Christmas. I'm hoping it catches on and he starts to love the stuff, so I can build some of the more complex ones with him later on.
I almost left the Lego store with that 2,300 piece Architecture set of the Robie House.
In other news, LEGO Minecraft was petitioned, got the 10,000 votes, and has passed the judges review or whatever they call it, so we're getting LEGO Minecraft!
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