I think these services are a bit of a waste of money. I think you should format for ease of reading (lots of white space, no more than 7 bullets, etc.), then frame out the key pieces (skills, education, experience, etc.).
That said, the main reason I believe these services are a waste of money is that you need to tailor your resume to each job you're applying for. I believe you should aim to reflect the language they use, and make sure that the accomplishments and responsibilities in your experience section directly speak to the role, the company and their situation, i.e. trying to improve efficiency, in start-up scale mode, coming out of a re-org or post-merger, and so on.
Hope my 2 cents are helpful.
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