I know the seinfeld show is about nothing, but this Windows ad is either an exercise in how much money Gates & co have or a lame attempt at shoeshorning in a seinfeld episode in 90 seconds.
__________________
Tacitus: Rara temporum felicitate, ubi sentire quae velis, et quae sentias dicere licet.
Last edited by Cliche; 09-05-2008 at 01:56 PM.
Reason: for Aiur!
I see what they're doing ... but I really don't know what that'll do for them from a branding perspective. When I heard they were fed up with the mac vs. pc ads and were going to retaliate with Seinfeld ads I was interested. I'm not really sure how this helps them. Maybe I just don't get it.
Too bad there's no way to link to a specific post on the TR boards, but one of their users used the metaphorical approach towards the commercial. Comment #7. (I realize now that the commenter was attributing the meaning to a zdnet forum poster, no link was given however)
Here's a quote from a ZDNet user you can ponder...
Looking into the shoe shop, Gates had the chance of selecting a shoe which fits him. Windows 'ecosystem' is like that. Different computers of various shapes and forms which fits your needs. Also the flexibility of the shoe compares to that of Windows. (Linux also)
About Seinfield having shower with his clothes on, that refers to the Mac. You are not legally permitted by Apple to build from scratch like some personal system builders can do on Windows or Linux platform. Macs come pre-built from Apple (Psystar and co are seen as illegal in Apple's eyes). You are not legally allowed to build from bare bones or naked PCs.
At least at the end when Seinfeld asked "Are they ever gonna come out with something that will make our computers moist and chewy like cake so we can just eat them while we're working? If it's yes, give me a signal. Adjust your shorts." and Gates gave a sign. Microsoft is placing some Windows gurus at some Best Buy stores to convince people to buy Windows PCs. Some people wether in small numbers after seeing this ad would be curious as to what the new product from Microsoft is and some of these people will end up talking to these guys who will convince them to buy Microsoft products.
This particular ad was made for people to figure out what is going on and therefore make them follow the subsequent ones which will need no brainer to uncover the reason behind it. (Just like how the Playstation 3's 'This is Living' ad started)
__________________
Tacitus: Rara temporum felicitate, ubi sentire quae velis, et quae sentias dicere licet.
Too bad there's no way to link to a specific post on the TR boards, but one of their users used the metaphorical approach towards the commercial. Comment #7. (I realize now that the commenter was attributing the meaning to a zdnet forum poster, no link was given however)
I thought it was funny. It's obvious that Microsoft is trying to change it's image and I'm not sure why that's not clear to people. Mac fans think the ads are stupid? What a surprise.
Well I'm not a Mac fan, and I don't have a clue how that was supposed to sell an OS.
But then I'm not going to buy a computer based on a commercial, so I guess it isn't directed towards me.
__________________
"The problem with any ideology is that it gives the answer before you look at the evidence."
—Bill Clinton
"The greatest obstacle to discovery is not ignorance--it is the illusion of knowledge."
—Daniel J. Boorstin, historian, former Librarian of Congress
"But the Senator, while insisting he was not intoxicated, could not explain his nudity"
—WKRP in Cincinatti
Huh, well I guess I'm one of the minority that thought this commercial was about as funny as rush hour traffic on the Deerfoot. And just as informative.
I thought it was funny. It's obvious that Microsoft is trying to change it's image and I'm not sure why that's not clear to people. Mac fans think the ads are stupid? What a surprise.
so you're saying that an individual who is either non biased or not a mac fan would find that ad informative, persuasive or funny? I don't know man, the general opinion I've heard from my pc using friends has been pretty close to mine.
so you're saying that an individual who is either non biased or not a mac fan would find that ad informative, persuasive or funny? I don't know man, the general opinion I've heard from my pc using friends has been pretty close to mine.
The point of the spot wasn't to be informative or persuasive. It was merely to create a report with the audience while laying in the ground work for future marketing involving Seinfield.
While it was mildly funny, I think they could have done a lot better. Especially since they are being held up to Apple's campaign. If the audience doesn't "get it", then the spot failed.
It's pretty obvious that Microsoft has a lot of learning to do when it comes to the home PC market.
Too bad there's no way to link to a specific post on the TR boards, but one of their users used the metaphorical approach towards the commercial. Comment #7. (I realize now that the commenter was attributing the meaning to a zdnet forum poster, no link was given however)
If this is true, they're kind of scuttling their own boat. It's such an obtuse commercial, and by taking this amount of time/text/discussion to figure out, just highlights the perceived weaknesses of the PC - complicated, confusing and unintuitive.
I don't know if they thought it would appeal to the "highly cerebral" crowd who'd actually waste the time figuring it out, but that's definitely the minority of consumers and likely those already using the PC. This certainly isnt going to convince Mac users likely my parents, who find PC's so cumbersome. FAIL!
guessing they used the same writers who wrote the series finale of Seinfeld
You took the words outta my mouth. What I actually found funny was the Gates ass wiggle at the end along with his mugshot picture. Rest was not funny, adding to the assertion that Seinfeld isn't funny without his castmates and Larry to write the script.
Latest Windows/Microsoft ad much ado about nothing. Jerry Seinfeld stars.
