This sort of thing comes out every few months saying they are "cracking down" and then nothing ever happens. Realistically, why would they care? If you are paying their subscription fee and using a VPN to get the US version, why would they want to devote resources to essentially reduce their customer base and revenues?
It's all PR really - they continue to "show" they are trying to keep the content in the right country, but they don't really want to fix the problem.
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