They are smart businessmen and they know what they are doing in the businesses where they made their money.
That does not even make them good NHL owners. Most of them have no background in the entertainment industry and no particular understanding of the product the NHL is actually selling.
(I used to see this in my own industry all the time. Major media conglomerates would buy publishing houses, thinking, movies, TV, books, what's the difference? Then they found out the hard way that you can't hard-sell book readers the way you can cinema-goers. And then they took a bath in red ink, sold off the business for pennies on the dollar, and some knacker ran it until the next media company had the same bright idea. Repeat as often as unnecessary.)
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