Lululemon Stuff

[NSFL]

Originally Posted by FireFly

Careful. If it's runny it'll just get into your boots...

Must. Gouge. Out. Brain...That's disgusting!

[Human Torch]

Sorta off topic but I need some help...for school I have to create an ad catering lululemon to MEN...and looking through this thread, this is gonna a tough sell. I'll ask this anyway: for all the people that don't like Lululemon, what would it take to change your mind?

[RougeUnderoos]

Originally Posted by Human Torch

Sorta off topic but I need some help...for school I have to create an ad catering lululemon to MEN...and looking through this thread, this is gonna a tough sell. I'll ask this anyway: for all the people that don't like Lululemon, what would it take to change your mind?

Change the name and the logo and don't make it look like girl's clothes.

Really though, figure out the demographic they already do have and focus on them only. You aren't going to change many hypothetical minds.

Yuppies, metrosexuals, yoga types... figure out how they shill moisturizers, Miatas and visits to the spa to men and steal from them.

[CaramonLS]

Originally Posted by Human Torch

Sorta off topic but I need some help...for school I have to create an ad catering lululemon to MEN...and looking through this thread, this is gonna a tough sell. I'll ask this anyway: for all the people that don't like Lululemon, what would it take to change your mind?

Short of an image makeover, go with the demographic Rouge is talking about.

I mean, if you wanted to have Lulu have a much broader mass market appeal to guys, you'd have to target their competition - UA and have a spokesman whose sexuality/toughness you can't call into question.

Honestly, if someone like Ray Lewis was wearing Lulu gear, I'm sure the guys sales would increase pretty significantly.

[Flashpoint]

Originally Posted by Human Torch

for all the people that don't like Lululemon, what would it take to change your mind?

Them making hockey equipment.

[Human Torch]

Ya I can't change the name or logo. And my demographic is already assigned: The male psyche is a complicated thing so we have to figure out how we could get an office worker(..ok), oil rig hand(...err) or construction labourer (ha...ya right) to give yoga and lululemon products a try. This sucks, I didn't even know what lululemon was until 2 hours ago haha. I'm gonna go down to the store and try some stuff out I guess...should be fun?

[Burninator]

I don't even know what the Lululemon mens stuff looks like...

[RougeUnderoos]

Originally Posted by Human Torch

Ya I can't change the name or logo. And my demographic is already assigned: The male psyche is a complicated thing so we have to figure out how we could get an office worker(..ok), oil rig hand(...err) or construction labourer (ha...ya right) to give yoga and lululemon products a try. This sucks, I didn't even know what lululemon was until 2 hours ago haha. I'm gonna go down to the store and try some stuff out I guess...should be fun?

And you have to sell the existing product to those guys? Sheesh, that's tough.

LuluLemon's main selling point (near as I can tell) is what it does for a woman's ass. Men like women's asses. Convincing them that women with nice asses like men who wear LuluLemon clothes might be where it's at.

[RougeUnderoos]

Originally Posted by fotze

Convince them they will make their FRONT look as glorious as the womens behinds. Somehow show the guy from the bottom down to resemble a 6'8" black guy but when the camera pans up it is a little pipsqueaky guy wearing the clothes. Use Carrot top,

That's the spirit. Sex! Sex! Sex!

It's going to have to be a powerful motivator to get a construction worker to buy a 60 dollar t-shirt that's called "Smells Like Roses" and sex is the only thing strong enough to do that. It's also the only acceptable comeback when his buddies are making fun of him for wearing it.

"Well, I got laid last night because of this t-shirt. How much action does that free Budweiser t-shirt bring in"?

[Flames89]

Most of the guys on this board would never be in the demographic you are looking for ...

but some of these guys may be:
http://forum.calgarypuck.com/showthread.php?t=55953

[Claeren]

I wear lululemon and i would not consider myself a yuppie, a yoga guy, a metrosexual, etc.

I am not a construction worker blue collar type at all either, but there are plenty of white collar guys like me out there.

That all being said i started wearing it because my very hot girlfriend and (so people tell me) hot sister both started telling me how much they liked it and how i should wear it and how guys are sooo insecure but pretend like they aren't, etc.

So i started wearing it and got tons of compliments from hotties about how good they looked on me and asking what kind of pants they are (they were usually pleasently surprised).

Didn't take much for me to buy some more after that!

I should add though that i got my first pair as a gift and they did not fit right at all. I tried to just have them be returned for me but they forced me to at least try on some other fits/styles/sizes. Then after trying a few on i was STILL hating them and then the last pair i tried on were perfect and i bought them and they are by far my favorite pant to relax in. So... ?



Claeren.

[Sainters7]

Are you able to alter the product, as in the way it fits? Because if not, you're never going to be able sell it to all guys, you're only going to be able to sell it to a certain type of guy, which was mentioned above. I tried on the pants(got them as a Christmas gift, they were quickly returned), and I don't care if I saw Jarome Iginla wearing them in a commercial, it still wouldn't give me a desire to show off my ass and junk through my pants. Over-all I dont think guys who hang out on a sports MB will be a successful target.

[Thunderball]

I think you'd have to go for the comfort aspect. That's why we all have a pair or two of sweatpants or track pants (or both) kicking around.

Or, maybe show a guy checking out a girl's ass in lululemon pants on an elliptical or stairmaster, and then her checking out his as he walks by?

I'm not a huge fan of lululemon for men, I don't really like nylon/lycra/spandex, or tight fitting cotton blends, but some guys do. Personally, I like breathable poly blends like NikeFit and Under Armour. I typically wear athletic equipment made by the major soccer brands or under armour. Cotton does hide stink better... maybe market that?

The other issue with lululemon, is it is a daily fashion for women. Its definitely not for men. You'd have to find a way around that.

[Agamemnon]

Just an FYI, LLL is an interesting stock right now... dropped big time from it's peak for several reasons. I bought about $2k worth @$29 (@27ish now).

[metallicat]

I work with a guy who loves this stuff, because he says it's the most comfortable clothes he has ever worn. What is the deal with that? How can it be any more comfortable than a normal pair of sweats for example? And isn't this stuff un-Godly expensive? I'll stick to my 20 dollar pair of sweats from Old Navy for lounging around the house.

[Thunderball]

Originally Posted by oilers_fan

I work with a guy who loves this stuff, because he says it's the most comfortable clothes he has ever worn. What is the deal with that? How can it be any more comfortable than a normal pair of sweats for example? And isn't this stuff un-Godly expensive? I'll stick to my 20 dollar pair of sweats from Old Navy for lounging around the house.

Well, I'm no expert, but I know lycra for example is a material commonly used in women's bras. Seeing as most women wear those for 14-18 hours a day, everyday, they have to be reasonably comfortable since they are tight fitting. Seems to make sense that its more comfortable to have up close than cheaper cotton.

[Wookie]

Originally Posted by Claeren

I wear lululemon and i would not consider myself a yuppie, a yoga guy, a metrosexual, etc.

I am not a construction worker blue collar type at all either, but there are plenty of white collar guys like me out there.

That all being said i started wearing it because my very hot girlfriend and (so people tell me) hot sister both started telling me how much they liked it and how i should wear it and how guys are sooo insecure but pretend like they aren't, etc.

So i started wearing it and got tons of compliments from hotties about how good they looked on me and asking what kind of pants they are (they were usually pleasently surprised).

Didn't take much for me to buy some more after that!

I should add though that i got my first pair as a gift and they did not fit right at all. I tried to just have them be returned for me but they forced me to at least try on some other fits/styles/sizes. Then after trying a few on i was STILL hating them and then the last pair i tried on were perfect and i bought them and they are by far my favorite pant to relax in. So... ?



Claeren.

I parade around in my very snug, swim trunks at the pool, or have no problem wearing lame biking shorts, or... They all look fine.

Lulu lemon stuff, IMO looks terrible on men.

Don't attribute it completely to insecurities.

I also know plenty of women who think guys who wear the stuff look creepy.

You may be right about some, but don't imply that the major reason is insecurities.

I'm a white collar, yoga doing, often scruffy looking individual. Could probably pass as any of the stereotypes described.

[Thunderball]

Originally Posted by Wookie

I parade around in my very snug, swim trunks at the pool, or have no problem wearing lame biking shorts, or... They all look fine.

Lulu lemon stuff, IMO looks terrible on men.

Don't attribute it completely to insecurities.

I also know plenty of women who think guys who wear the stuff look creepy.

You may be right about some, but don't imply that the major reason is insecurities.

I'm a white collar, yoga doing, often scruffy looking individual. Could probably pass as any of the stereotypes described.

Yeah, I have some tighter fitting Kappa gear and all my heatwear and coldwear UA is tight fit. Lots of that stuff tends to help a little if there's a little pudge (to a point) anyway, which almost helps the selfconsiousness. Difference is, it all looks and feels like men's wear.

Lululemon stuff just doesn't look right for some reason. Even the looser stuff looks (to me) off-kilter or even outright effeminate.

[Sample00]

Originally Posted by fotze

Convince them they will make their FRONT look as glorious as the womens behinds. Somehow show the guy from the bottom down to resemble a 6'8" black guy but when the camera pans up it is a little pipsqueaky guy wearing the clothes. Use Carrot top,

just for you fotze....

[RougeUnderoos]

Good lord that is bad.

It's one thing to 'roid it up and change your pipsqueakiness, but I don't understand why he had surgery to make him look more like Phyllis Diller.