NHL COO says jersey sponsorship is "coming and happening"

[AcGold]

I already don't like how many ads there are. On the ice, the boards, radio plugs, holographic TV ads, commercial breaks. Now the players are going to be billboards? Ugh, they are marginalizing their product similar to the UFC with an overabundance of ads. Forget jersey sales, it tarnishes the on ice product.

[Cleveland Steam Whistle]

Originally Posted by GirlySports

That's possible but perhaps the game-worn jersey market would die out because collectors won't like those jerseys with advertising.

I think like all changes, we think we'll hate it but in the end we'll still watch.

I watched HNIC last weekend and they were celebrating the 52nd anniversary of the first HNIC game in 1952. They showed the newspaper report the following day and there was an article titled "Will video kill hockey?"

Hockey on tv was a bad idea to some thinking that nobody would buy tickets anymore.

We say that, but does soccer have this issue? Don't get me wrong, I'd prefer no logo's, but as Chill Cosby said, lots of revenue at stake here, and my gut feel is it's not going to take very long for the fans to get over this, and the younger fans won't even know any different. Especially if it's done the way it's done for the most part in soccer, if it works there, tough to figure out why it won't work in hockey.

[Resolute 14]

Here's the thing.

I don't give a ##### if soccer is the most popular sport in the world.
I don't give a ##### if soccer uses a shootout.
I don't give a ##### if soccer sells advertising on jerseys.
I don't give a ##### about soccer.

Hockey is not soccer. What soccer does is not, should not, and should never dictate what hockey should do.

[Cleveland Steam Whistle]

Originally Posted by AcGold

I already don't like how many ads there are. On the ice, the boards, radio plugs, holographic TV ads, commercial breaks. Now the players are going to be billboards? Ugh, they are marginalizing their product similar to the UFC with an overabundance of ads. Forget jersey sales, it tarnishes the on ice product.

Tarnishes, and brand damage are really such meaningless buzz words though we use to describes things we'd prefer won't happen.

While it is possible to create real brand damage, or tarnish a product, that only actually happens if people no longer consume the product because of what happened.

At most in a forum of passionate hockey fans, we've heard "I'll never buy a jersey" if this happens. Even of those that are saying that, 0 chance all of them stick to it, some will cave, the rest who have opinions up the middle or even say they don't care will also almost certainly cave and buy jerseys (if they do now), and young people won't know any better.

Given that, and given that unless I missed it, I haven't even heard one person say they'll stop watching hockey because of this, I'm having a hard time agreeing with the "brand damage" and tarnished arguments. Those are only real things if it costs the businesses clients and money.

[Cleveland Steam Whistle]

Originally Posted by Resolute 14

Here's the thing.

I don't give a ##### if soccer is the most popular sport in the world.
I don't give a ##### if soccer uses a shootout.
I don't give a ##### if soccer sells advertising on jerseys.
I don't give a ##### about soccer.

Hockey is not soccer. What soccer does is not, should not, and should never dictate what hockey should do.

This is a very un-wise position from a BUSINESS perspective. Hockey should likely look to soccer for tips on how to grow their BUSINESS. As for how to govern their organization and how to manage the game on field or on ice, I agree, they aren't the best use case.

but I think most people are saying "if it works in soccer" not even because they feel soccer represents the BUSINESS model hockey should try to imitate, they are saying it as an example of fan behaviour around the topic being discussed. Soccer is a prime use case that spans many cultures and globes that suggests fans will deal with logo's on jersey's. It's possible, but with out evidence otherwise, hard to believe that Canadian and American hockey fans won't eventually act the same way.

[Zarley]

I really hope this never happens.

[rbochan]

[Diemenz]

"Ad's on jersey's? No way am I going to be a walking billboard for the man"

Signed guy sitting at his desk typing on his laptop with huge apple logo on the front while sipping coffee from his logoed Tim Hortons cup and styling with his Nike logoed T-Shirt.

It is fiscally irresponsible for teams to NOT to explore this revenue stream. eg: Clint Demspey Seatlle jersey says Xbox on the front and sells 3.1 million units, the amount of Ad impressions on that jersey are ridiculous and extremely lucritive. If this means more money for the league and a better experience comes of it I am all for it.

[Ashasx]

Having the logo of the manufacturer on your item is not the same as sponsored advertising.

[Diemenz]

Originally Posted by Ashasx

Having the logo of the manufacturer on your item is not the same as sponsored advertising.

Explain what makes them so different please.

[undercoverbrother]

Originally Posted by Resolute 14

Here's the thing.

I don't give a ##### if soccer is the most popular sport in the world.
I don't give a ##### if soccer uses a shootout.
I don't give a ##### if soccer sells advertising on jerseys.
I don't give a ##### about soccer.

Hockey is not soccer. What soccer does is not, should not, and should never dictate what hockey should do.

I can agree with you that we should not look to the world's worst sport to decide what hockey should do.


Soccer, much like Edmonton is No Good.

[_Q_]

At the end of the day, how useful is all this advertising? Like seriously? Will I all of a sudden open up a line of credit at Scotiabank because my favorite team's jersey has a Scotiabank logo on it? Also, I and many others usually ignore all the advertising we see at a hockey game.

I know that research probably says that it works, but I can not for the life of me understand why.

[Ashasx]

Originally Posted by Diemenz

Explain what makes them so different please.

People wear brand names because they want to be associated with the brand. There's a reason why an Under Armour or Reebok shirt will sell for $50 but the same shirt will only sell for $10 at Walmart.

Same thing for electronics. I'd argue that a lot people buy Apple computers because of the image it creates, rather than looking for better, cheaper alternatives.

A sponsored logo simply doesn't work like that. It creates no sense of identity. They just get in the way and cheapen the look of the uniform itself.

[Chill Cosby]

Originally Posted by _Q_

At the end of the day, how useful is all this advertising? Like seriously? Will I all of a sudden open up a line of credit at Scotiabank because my favorite team's jersey has a Scotiabank logo on it? Also, I and many others usually ignore all the advertising we see at a hockey game.

I know that research probably says that it works, but I can not for the life of me understand why.

Subconscious association.

When you see a logo or brand in a positive way, even if you "ignore" it, your brain is still making positive associations.

For this reason alone, advertisements on Oiler jerseys would likely be an awful idea from a business perspective.

[Diemenz]

Originally Posted by Ashasx

People wear brand names because they want to be associated with the brand. There's a reason why an Under Armour or Reebok shirt will sell for $50 but the same shirt will only sell for $10 at Walmart.

Same thing for electronics. I'd argue that a lot people buy Apple computers because of the image it creates, rather than looking for better, cheaper alternatives.

A sponsored logo simply doesn't work like that. It creates no sense of identity. They just get in the way and cheapen the look of the uniform itself.

I will agree with you on the point where you say it cheapens the look of the uniform, the rest not so much. It's all advertising and impressions no matter if the logo is a sponsored logo or a brand logo. One could argue semantics but the reason and the result are the exact same.

[dissentowner]

Originally Posted by Chill Cosby

Subconscious association.

When you see a logo or brand in a positive way, even if you "ignore" it, your brain is still making positive associations.

For this reason alone, advertisements on Oiler jerseys would likely be an awful idea from a business perspective.

Not if it a company like Pepto Bismal.

[undercoverbrother]

Originally Posted by _Q_

At the end of the day, how useful is all this advertising? Like seriously? Will I all of a sudden open up a line of credit at Scotiabank because my favorite team's jersey has a Scotiabank logo on it? Also, I and many others usually ignore all the advertising we see at a hockey game.

I know that research probably says that it works, but I can not for the life of me understand why.

Originally Posted by Chill Cosby

Subconscious association.

When you see a logo or brand in a positive way, even if you "ignore" it, your brain is still making positive associations.

For this reason alone, advertisements on Oiler jerseys would likely be an awful idea from a business perspective.

Furthermore, I don't think the logo placement will for those attending live events. I suspect it will be placed so that there is maximum visibility for photos/broadcast.

[Chill Cosby]

Originally Posted by Ashasx

People wear brand names because they want to be associated with the brand ... A sponsored logo simply doesn't work like that. It creates no sense of identity. They just get in the way and cheapen the look of the uniform itself.

It certainly does. Why do you want to be associated with a brand? What possible explanation for that would their be? What makes Reebok appealing?

Usually, it's an appeal to emotion. It's the exact same as sponsored branding. By placing their logo or ad on the jersey of your favourite team, they're creating a positive association, an emotional connection, and a desire for brand association.

Why do you buy a Nike t-shirt? Because you saw Steven Stamkos wearing it in an ad, or some other figure that. You want to be "like" that person. That's one way advertising works.

Just by being associated with your favourite team or favourite players, companies are getting in your head.

[Envitro]

Someone started a petition to stop the NHL from putting ads on the jerseys.

http://www.thepetitionsite.com/658/3...n-nhl-jerseys/

[undercoverbrother]

Originally Posted by Envitro

Someone started a petition to stop the NHL from putting ads on the jerseys.

http://www.thepetitionsite.com/658/3...n-nhl-jerseys/

cuz history has told us that the NHL always listens to the fans..