Nhl says no to jersey ads - and $120m windfall

[GGG]

Originally Posted by Arya Stark

I 100% guarantee you are wrong. Like literally wrong. Because I will never buy a jersey with advertisements on it. So you are 100% literally wrong. No hyperbole needed.

I assume you don't own a jersey than because of the rebook add on it

[jayswin]

Originally Posted by RedMan12

Potentially how much money would they lose in jersey sales. I would not buy one with ads and logos all over it.

$0. Polak math

[Arya Stark]

Originally Posted by GGG

I assume you don't own a jersey than because of the rebook add on it

This is a ridiculous counter-argument. I also buy Adidas hats and Puma hats and Nike hats that have "advertisements" on them too.

A little emblem by Reebok (the company who makes the jersey) is not an argument to make and just makes you look silly. Everyone knows what kind of advertisements the NHL is talking about.

[pylon]

Originally Posted by Arya Stark

This is a ridiculous counter-argument. I also buy Adidas hats and Puma hats and Nike hats that have "advertisements" on them too.

A little emblem by Reebok (the company who makes the jersey) is not an argument to make and just makes you look silly. Everyone knows what kind of advertisements the NHL is talking about.

Exactly.

There is a huge difference between the manufacturers logo, and a third party, looks like a sales rep gave it to you, giant, obnoxious, eye murdering PANASONIC logo.

GGG is basically saying, you wouldn't buy a Rolex because it has the crown logo and Rolex wording on the face of the watch. Two COMPLETELY different things.

The Soccer way cheapifies and tackifies it.
The other adds cache to a product.

[Mr.Coffee]

There's isn't a chance in hell I'd buy a jersey with ads on it, and that's a guarantee.

Not everything has to be about money FFS. Just leave jerseys alone.

Good lord.

[Cleveland Steam Whistle]

Originally Posted by Mr.Coffee

There's isn't a chance in hell I'd buy a jersey with ads on it, and that's a guarantee.

Not everything has to be about money FFS. Just leave jerseys alone.

Good lord.

I remember when I was a kid and I was convinced girls were icky and I'd never kiss one. Then time passed, my opinion changed and it happened.

Impossible for anyone to say what they'd do in the future, especially on something as trivial (i.e. not something truly important to the way you live your life) as if you'd buy a jersey with an ad on it.

For the record, I completely believe that if these jersey's came out tomorrow, you wouldn't even consider it. But even when it comes to your own behaviour, impossible to say what you will do 1, 2, 5 or 10 years from now. You have no idea on how your position on this will evolve over the years, especially if ads on jersey's in the NHL become common place.

Just think of all the things you never said you'd never do, never try, never believe in in your life that you now do (assuming you are at least 30 years old). Things change, peoples passions and thoughts on things change as time passes, this will be no different.

[AcGold]

What a ridiculous argument. You could say that about anything

[Mr.Coffee]

That's weird, I don't believe we've ever met. Since we haven't, I will stick with my original opinion. If you can believe it, when I was a kid I said I would never murder another person. Guess what? I have managed to stick to my guns.

There are some things people say that actually don't change over time too. While what you're saying might be true, what I'm saying might be true too and if they put ads on jerseys, I'm not going to buy one. Simple as that, and I don't give a #### how petty or not the opinion is because it's just that, my opinion.

Not sure about other people but for me, I know I wouldn't.

[Cleveland Steam Whistle]

Originally Posted by AcGold

What a ridiculous argument. You could say that about anything

Exactly.......................which I think was the point.

[GGG]

Originally Posted by pylon

Exactly.

There is a huge difference between the manufacturers logo, and a third party, looks like a sales rep gave it to you, giant, obnoxious, eye murdering PANASONIC logo.

GGG is basically saying, you wouldn't buy a Rolex because it has the crown logo and Rolex wording on the face of the watch. Two COMPLETELY different things.

The Soccer way cheapifies and tackifies it.
The other adds cache to a product.

Your Rolex logo is not comparable because It gives a status so let's not go there.

My point is we already accept small logos. Many in this thread have said they would accept CFL style advertising on jerseys. If these two are acceptable once they are implemented we will slowly accept more advertising.

So I would agree with people that if today they went full soccer their would be outrage now and boycotts. But gradually moving toward advertising will boil us like a frog in a pot

[Cleveland Steam Whistle]

Originally Posted by Mr.Coffee

That's weird, I don't believe we've ever met. Since we haven't, I will stick with my original opinion. If you can believe it, when I was a kid I said I would never murder another person. Guess what? I have managed to stick to my guns.

There are some things people say that actually don't change over time too. While what you're saying might be true, what I'm saying might be true too and if they put ads on jerseys, I'm not going to buy one. Simple as that, and I don't give a #### how petty or not the opinion is because it's just that, my opinion.

Not sure about other people but for me, I know I wouldn't.

If logo's on jersey's is something as core to your values as not committing murder.............then I will absolutely retract my statement (when it comes to you), assuming you aren't a total nut job and say for certain that your statement that you will never buy a jersey in your life is 100% accurate. However, if corporate logo's on jersey's is actually that core to your values, I would suggest you need to put some time into having some important #### happen to you so you can focus on that instead.

But if it's not as core to your values as murder, then I can say with absolute certainty the following points are true.

- Will you buy a jersey at some point even if they have corporate logo's on them - maybe.
- You will never buy a jersey with a corporate logo on it - maybe.
- At this very moment in time, you actually have no idea if you will buy a corporate logo jersey at some point in the future - 100% true.

Which is really the only point. Everyone coming in here talking about all the lost jersey sales and speaking in absolutes about what they will or won't do as it comes buying jersey's if the NHL adds corporate logo are simply in no position to make that statement, even when it comes to themselves.

It's one thing to say you'll NEVER do something like murder, that should be as core to your beliefs as possible and makes for a fairly safe prediction. Peoples opinions on trivial things like which type of sweater I will ware 5 years from now (which is essentially what this is) change with the wind. In the 80's I though acid wash jeans and jean jackets were the tits.............right now, I think they suck.

[Fire of the Phoenix]

It is truly incredible the things people will argue about on the internet.

[gargamel]

Originally Posted by Cleveland Steam Whistle

Impossible for anyone to say what they'd do in the future, especially on something as trivial (i.e. not something truly important to the way you live your life) as if you'd buy a jersey with an ad on it.

For the record, I completely believe that if these jersey's came out tomorrow, you wouldn't even consider it. But even when it comes to your own behaviour, impossible to say what you will do 1, 2, 5 or 10 years from now. You have no idea on how your position on this will evolve over the years, especially if ads on jersey's in the NHL become common place.

Just think of all the things you never said you'd never do, never try, never believe in in your life that you now do (assuming you are at least 30 years old). Things change, peoples passions and thoughts on things change as time passes, this will be no different.

Except that ads on jerseys already are affecting some of our purchasing decisions. I own international soccer jerseys, but I do not and will not own a Premier League jersey, and the ads are the sole reason for that.

Maybe Polok is right that most of us would cave if the Calgary SCOTIABANK Flames were battling for the Cup with a generational talent on the team, but if that's the situation that it would take (and I believe it is), it just proves that any revenue from ad sales would be at least partially offset by a relative decrease in jersey sales.

[Street Pharmacist]

Jersey sales are a red herring. Hockey desperately needs it's history to sell it's brand. That is where the league's capital is. It's not by coincidence that the highest earning teams are the original six.

The second thing is that north Americans are not used to this advertising on the jerseys. How does that affect the relationship between the fans and their brand? They cannot afford to be the experiment

In the end, there's too much riding on it to be worth $120,000,00)

[MrMike]

Originally Posted by Street Pharmacist

Jersey sales are a red herring. Hockey desperately needs it's history to sell it's brand. That is where the league's capital is. It's not by coincidence that the highest earning teams are the original six.

The second thing is that north Americans are not used to this advertising on the jerseys. How does that affect the relationship between the fans and their brand? They cannot afford to be the experiment

In the end, there's too much riding on it to be worth $120,000,00)

Exactly, off season is way too long. I don't think this will ever be a problem just like you said.

[Caged Great]

They put ads on jerseys, I stop buying NHL merchandise entirely.

[Street Pharmacist]

Originally Posted by MrMike

Exactly, off season is way too long. I don't think this will ever be a problem just like you said.

Maybe one day, but don't expect the NHL to be the first to take the plunge unless they are forced to for business reasons

[combustiblefuel]

Originally Posted by undercoverbrother

Two different advertisers

Also its a practice jersey. Completely different .

[Table 5]

Originally Posted by undercoverbrother

I think it is a matter of when not if this will happen.

Is it though? Everyone keeps saying this, but I recall us having this discussion a decade ago (and probably in the 90s too).

Personally I think $4M is way too low of an amount for a team to risk diminishing it's brand. Relegating your own logo to secondary-status is a great way to water-down your brand equity.

[corporatejay]

Fwiw, the CFL jerseys the players wear have small ads on them but the fan jerseys do not.