Pretty much only the best of the best get paid to use gear. You can probably assume that a guy used in promotional material (lou, Crosby, Stamkos, Lundqvist) actually get paid, and most of them don't get paid as much as you think. At least this is true in the goalie world.
Highly doubtful that MacDonald gets paid anything by Vaughn to wear their pads, or Bauer to wear their mask. Kipper, on the other hand, would likely have an endorsement with Bauer for his pads, and gloves
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