Quote:
Originally Posted by GirlySports
European tv. Games were fairly early in Brazil last year and previous World Cups in Mexico and USA they played in the afternoon.
The Canada-England game and the Japan-England semifinal were at 4pm BC time. why? That's midnight in England. It was a Saturday and Canada Day.
Play at 1pm, get those European tv dollars.
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The '99 WWC in US had similar timing, you want your home country to have games in primetime to increase exposure. Team Canada played here in Montreal on a weekday night in front of 53,000, would you sacrifice that for the potential of European tv? And Fox just reported a 400% increase in ad revenue.