I'm honestly surprised we haven't seen a full Euro advertising invasion on NHL ice yet to date.
I kind of felt it was an inevitability. Next we ill see the Esso or Tim hortons faceoff circles. It's inevitable.
Just hope we see some Skodas in the corners to complete the effect. Kind of wish Saab was still a thing.
Then we will see the full McDonalds adverts stitched onto the bottoms of Jerseys and then the giant bumper stickers on the front of the helmets.
It's only a matter of time.
__________________ "Everybody's so desperate to look smart that nobody is having fun anymore" -Jackie Redmond
Don't they have the technology to digitally impose ads on the ice? Give those in attendance a view of a nice white clean ice sheet while those watching on TV get ads tailored to the home or away fans.
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