I'm surprised Forest Lawn residents don't just build a 20,000 seat arena and then pay to bring in live WWE performances, what with all the money floating aruond there.
The Following 2 Users Say Thank You to jayswin For This Useful Post:
Why does that make us simple? You could pull the same stunt in the US with Football, Europe with Futbol, China with Badminton, India with Cricket, or Forrest lawn with WWF....not sure why regional sports preferences are a disparaging surprise to you. Linking a product + a target demographic's interest is basic advertising.
I liked the commercial and wish more of them are actually enjoyable to watch.
I agree with what you've said, but I just find the whole thing transparent, forced, awkward, cheesy and so on...
Remember when Pepsi tried to create a new cheer for Team Canada during the world juniors? It was cringe-worthy.
And this is exactly why it was lame. Not at all original. Improv everywhere did it for kids, to inspire and also for the pure fun and joy of it. Budweiser's marketing hacks took something that was genuine and from the heart and cheapened it for profit.
Last edited by freedogger; 02-03-2012 at 06:41 AM.
And this is exactly why it was lame. Not at all original. Improv everywhere did it for kids, to inspire and also for the pure fun and joy of it. Budweiser's marketing hacks took something that was genuine and from the heart and cheapened it for profit.
Advertisers exploiting popular culture so as to promote their wares?!
Is it lame that they rip off the original ideas of others? Yes.
Is it worth getting upset about? No.
Budweiser is going to spend the cash and shove their "we love hockey now!" agenda in our faces whether we like it or not. But I prefer seeing something like this where others benefit from it (the players looked like they were having fun) than see another commercial where they wax poetically about all the "hard work & love" that goes into their p*** water.
The Following User Says Thank You to Regular_John For This Useful Post:
One of Canada’s largest screen actors unions is accusing Budweiser of “exploiting every-day folks” by shooting a documentary-style Super Bowl ad featuring a crowd of non-unionized labour.
Quote:
The Toronto branch of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) asserts that the members of the crowd, as well as the “unsuspecting hockey players” should have been paid union-negotiated wages.
Hey ACTRA, stuff it!
Quote:
ACTRA also noted that had the union been notified, the players would “have had the protection of a qualified professional stunt co-ordinator.” In a release, Labatt claimed that striking a union agreement ahead of time would have eliminated the surprise.
