Guys drive around in their stock jeeps, with the doors and windows off. and the windshield folded down. With your kids in the back seat... Looks so stupid.
Who are the people in red shirts spinning signs promoting pizza joints and massage shops? Is there an institute where they learn these circus skills? Does this form of marketing really work?
Many of them are working for Aarrow Advertising, a worldwide franchise marketing agency that employs dexterous youth to perform sign spinning — a growing urban sport featuring more than 300 unique tricks.
The Calgary franchise began in October 2009 and, like other Aarrow franchises, employs many teens who have been or are currently homeless, or are typically part of Calgary's large number of the working poor.
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