London unveils Olympic scribble....err logo

[Cube Inmate]

Table,

As I said, I have the good sense to know that any 10-minute hack job I do in MS paint does not qualify as a good logo. You don't have to be able to do something to be able to criticize it.

The logo posted by Ken demonstrates some artistry; it takes a special perspective to be able to a) imagine the possibility of merging the year 2012 and the world "London," and b) execute it in an aesthetically pleasing way. Where is the artistry in designing random polygons that roughly resemble the numbers 2-0-1-2 and sticking the word "London" inside?

[worth]

[Table 5]

As i said before, I dont like the London logo either, and think it was the result of design by committee (which usually turns out crap). And youre right, Ken's example is a much better concept.What I dont like is the implication that because somebodys work doesnt come out right, there isn't any thought behind it or it didnt go through a process that involved thought.
It's very disrespectful of the profession.

[Table 5]

Originally Posted by worth

my sphincter just let out a shudder. is that for the DVDA olympics?

[JiriHrdina]

Originally Posted by Table 5

As i said before, I dont like the London logo either, and think it was the result of design by committee (which usually turns out crap). And youre right, Ken's example is a much better concept.What I dont like is the implication that because somebodys work doesnt come out right, there isn't any thought behind it or it didnt go through a process that involved thought.
It's very disrespectful of the profession.

Well said. I'm not a fan of the log either and I can imagine what happened behind closed doors that led to that - too many people peeing on the fire to see what it smells like.

What drives me more up the wall is when you have a real effective identity that is relatively simple and peopel claim they could have designe that. "Well it's just a swoosh - anyone could do that!".

[Bobblehead]

I kind of like this one:


It is simple, and I immediatley recognize the Underground symbol for London.

[J pold]

Originally Posted by hulkrogan

I could make the Olympic Rings in 1 minute in paint. It doesn't mean they suck.

I for one really like the Mexico 88 logo.

Originally Posted by Table 5

let me guess, you're also the guy who could paint a picasso and design a frank gehry?

Originally Posted by fotze

Well look at the original Olympic logo of five rings, that would be easier to do, smae with other stalwarts like volkswagon. I just don't like the 80's T & C Surfware colours. Too playful for the Olympics too. How about a blood drop and tear drop combined or something.

Hold on there Fellas I never said it sucked or I hated it, in fact I really don’t think its that bad, but I could make it in paint in about 2 minutes that’s all I was saying…I can appreciate the simplicity of it

And I agree hulk the 1988 Mexico one is real cool

[bluejays]

Originally Posted by Table 5

my sphincter just let out a shudder. is that for the DVDA olympics?

....ahaha. That was real funny...I was thinking the same thing myself.

[J pold]

Originally Posted by Bobblehead

I kind of like this one:


It is simple, and I immediatley recognize the Underground symbol for London.

That is cool best one so far IMO

[RedHot25]

Sorry, a bit off-direct-topic here. But how do you "post" those in here?

If anyone could post #7 and 8 I believe it is, that would be great. I like those ones, although with Ken's point re: the union jack, I would likely drop off #7. But like I said earlier, I have bad taste, so take my opinion of what it is. An opinion.

[Table 5]

That is cool best one so far IMO

you mean ripping off another logo? why not just write out london in coca cola type?

[J pold]

Originally Posted by RedHot25

Sorry, a bit off-direct-topic here. But how do you "post" those in here?

If anyone could post #7 and 8 I believe it is, that would be great. I like those ones, although with Ken's point re: the union jack, I would likely drop off #7. But like I said earlier, I have bad taste, so take my opinion of what it is. An opinion.

Here you go Red

#7


#8


Edit: Oh and if you want to know how to post those images in there, just right click on the image and scroll down to properties…a little window should pop up…copy the URL address into the insert image link

[Locke]

Originally Posted by Table 5

you mean ripping off another logo? why not just write out london in coca cola type?

That would work too. I think its the symbol for the London subway though. Lets see who has the copyright on that.

[Bobblehead]

Originally Posted by Table 5

you mean ripping off another logo? why not just write out london in coca cola type?

Because the London Underground is readily identifiable, and isn't it a municipal department? If it was a private corporate identity I could agree with you, but since it is a famous municipal symbol it would seem to me to do a great job of representing the olympics in London.

What about if they took the olympic rings and made the red one into an Underground logo?

I just thin you want something that is representative of the culture in the symbol without overpowering the viewer or making the message ambiguous.

[Table 5]

Originally Posted by Locke

I think its the symbol for the London subway though. Lets see who has the copyright on that.

It is, but why would you want to confuse people like that? The whole point of branding is to create something unique that people will recognize and associate with your service. Making it look like the subway is just plain confusing.

[Bobblehead]

By the way, there are more than 11 - click on the "More of your olympic logos" under the "See Also" title.

And RedHot25 - use the [image]link to picture here[/image] to post images.

[Table 5]

Originally Posted by Bobblehead

I just thin you want something that is representative of the culture in the symbol without overpowering the viewer or making the message ambiguous.

so how exactly does using another logo not make things ambiguous? you are ripping of a logo that has a totally different meaning than an olympic games, and trying to give it a new meaning while still referring to the old one? you cant get any more confusing.

[Bobblehead]

Originally Posted by Table 5

so how exactly does using another logo not make things ambiguous? you are ripping of a logo that has a totally different meaning than an olympic games, and trying to give it a new meaning while still referring to the old one? you cant get any more confusing.

Simply because the Underground logo is so easily identifiable to London, over the next few decades people will see that logo and instantly know the city it represents. If you were to post many olympic logos and remove the city names, I'm guessing 10+ years later most people will not be able to associate the logo with the city. That would not happen here.

And I don't think people would get confused. At least not as confused as ll those other logos that try to morph the 2012 into something that it is not. In many of those logos it looks like someone spilled their lego.

If that logo I linked made the Olympic logo a bit more prominant then I thing everyone would make the association between the olympics and London. And isn't that what you want?

I see your point of wanting a totally new branding for the 2012 London Olympics that you could associate with all the olympic properties, but why re-invent the wheel? Andy Warhol seemed to do pretty well.

[Bill Bumface]

Originally Posted by Table 5

so how exactly does using another logo not make things ambiguous? you are ripping of a logo that has a totally different meaning than an olympic games, and trying to give it a new meaning while still referring to the old one? you cant get any more confusing.

Exactly. People will think it's some kind of X Games.

"The 2012 London Underground Olympics: Come watch BMX riders jump piles of goth kids!"

[Locke]

Originally Posted by hulkrogan

Exactly. People will think it's some kind of X Games.

"The 2012 London Underground Olympics: Come watch BMX riders jump piles of goth kids!"

I would go to that way before any regular olympics. Where else can you see goth kids being used as stunt props? That sounds like a cool event, so 2012 in London is it? Ontario or England? Got to be specific, you dont want people getting confused.....