Quote:
Originally Posted by Azure
Repeat visitors aren't going to make you much money. And CP is largely made up of repeat visitors. I'm sure it is enough to cover the costs of server hosting.
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Repeat visitors is pretty irrelevant depending on how your advertising works.
Some are simply click based, some have value for "impressions" but those are pretty rare these days, most people pay only for clicks on ads.
What is ideal for a smaller forum like CP is doing direct advertising, like the sponsored forums, those are generally done as a contact, 6 month, 12 month and these people realize the value of having their name out there to a very specific targeted audience like one that will have access to a demographic of hockey fans, sports fans, Calgarians, etc..
I know CP could actually do more and increase the revenue, but they seem very happy to make enough to upgrade servers and pay their bills.
Huge websites like piratebay use aggressive Ads, the pop ups, in hopes of forcing clicks. Yes tpb makes probably solid money through their ads, but its nowhere near what people would imagine. Thankfully their bandwidth is not as bad as it could be, most of their pages are links, very little images that are loaded which can up the bandwidth cost.
The key for tpb was their contract with not the annoying pop up ones, but all the porn ads on their site, those do come with some serious money, mostly click based as well but obviously porn ad click throughs are much higher than those annoying "make $7000 a day from home" ads
