Back in the days when we got our season tickets, there were some decent vouchers given to STH holders. 2 for 1 suits at Thomas Jeffery. A booklet of free concession food coupons. $2k coupon off a Ford (not a generic junk mail thing either).
The year before we got the tickets (so 2001) each ticket got an Air Canada voucher good for a flight anywhere in North America. So, tangible stuff. I have a full collection of Flames players pucks and of. pins, and set of Flames players Bobblehead given to STH'ers as well.
All the other things are nice ideas, some were tried (suffering through the band "Heebee Jeebees" or equally awful "20/20" as they played a handful of games those first few years between periods and between whistles) and were terrible.
They try it with that awful do pretending to mix on some game nights, just doesn't work.
As much things as they Flames tried, besides not working, fans wanted more. People that no longer sit near us were hoarding the freebies and asking for more. They complained about everything to the ushers. It may have even been on here at CP that some ticket holders didn't think the Flames were personally doing enough for them (circa 2002) Funnily enough, 2 years later around the end of January 2004, the team was in a legit playoff race and people stopped caring about the promos and freebies.
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