Quote:
Originally Posted by Pastiche
I love this commercial.
So funny to just peel back one layer of the marketing of this to see what's going on.
Commercial is directed at people who don't pay taxes. Obviously a large swathe of people who don't pay taxes are the big brother fearing, tin foil hat wearing, indigent patriots who frequent gun shows and talk radio. This commercial is directed squarely at them. And in their pea-shaped brains they're probably shatting a brick believing this is real. I bet tax receipts from the taxidermy colleges and back yard mechanics will be significantly up this year.
Laugh. Good job marketers way to nail the demographic.
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I disagree.
Your big-government, tax-hating old-school types have always been around.
This add is probably the result of these tough economic times more than anything.
In the last few years, alot more people in the USA simply can't afford to pay their tax debts.
How is someone who is unemployed say (like hypothetical Tom from the commercial) going to pay their $4000 tax bill? Then this commercial comes in and makes you feel like a fugitive criminal and implies the government will hunt you down......comes off as cold and over the line imo.
