It costs more, but the YP is the way to go for local advertising. The only YP that gets used and kept after delivery is the Telus version. I would also check drop and distribution numbers - the lesser known YPs are notorious for not living up to these. And if they're offering you a big ad, well, they're trying to sucker you. I bet if you ran an ad half the size of the one you were being offered in the Telus YP and stacked it up against the Canpages, you'd still do better in the Telus YP - after all it's a matter of return on investment not ad size.
Telus also has Superpages for advertising, which does hook up with MSN and Yahoo IIRC correctly, as well. Not sure if they have a hookup to Google, but you can do that yerself if you have a website...
It costs more, but the YP is the way to go for local advertising. The only YP that gets used and kept after delivery is the Telus version. I would also check drop and distribution numbers - the lesser known YPs are notorious for not living up to these. And if they're offering you a big ad, well, they're trying to sucker you. I bet if you ran an ad half the size of the one you were being offered in the Telus YP and stacked it up against the Canpages, you'd still do better in the Telus YP - after all it's a matter of return on investment not ad size.
Telus also has Superpages for advertising, which does hook up with MSN and Yahoo IIRC correctly, as well. Not sure if they have a hookup to Google, but you can do that yerself if you have a website...
Location: A simple man leading a complicated life....
Exp:
Create a webpage of your flooring business. Get friends and clients to sent a link of your site to their friends. Maybe those friends will pass it on to their friends and so on.
I sold Yellowpages advertising for 3 years. I've left the company but I have so many stories about people switching major ads out of the Yellowpages to go into Canpages only to increase the size of thier ad in the Yellowpages the next year. Canpages as well as the other so called directories prey on business owners looking to cut their advertising budgets but expect the same return. The reality is that as ken0042 pointed out that directores end up in the recycling bin faster then last nights empty six pack. Canpages in the last 3 years has reduced Yellowpages share of the market approx 1 to 3 percent which means that over 90% of people who use a phone book open up a Yellowpages.
