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Originally Posted by Bleeding Red
Thanks. Yeah, when she specified FB and Twitter, my response was "really??"
I work for an industry association. Social media is more a communication tool than a sales tool. "here we are doing things on your behalf" kind of thing. Mostly announcements, but also marketing for events.
The industry is visual communications and members post pics of their work all over. (they also generally have a dedicated experienced employee doing it. I am trying to hook into that resource also.)
I totally appreciate the comments on mental health - that is one reason I avoid these things personally.
The business goal is unclear to me. My goal is "learn how to create posts for these platforms and post to them 3 times a week."
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Understanding the business goal from the perspective of your management is going to be key in determining how you should be using social media for business purposes.
But I would recommend always sticking to this underlying principle in creating these posts: so what?
You said "here are the things we are doing on your behalf" as an example. I would say that's a good first half of a post, but for the second part, now you need to step into the shoes of the people outside your organization, and say to yourself "so what?" 'So what' that you did these things on our behalf, what did it accomplish, what value did it bring to those you represent?
"Here are [the things] we are doing on your behalf. As a result, we've [generated x% more customer leads, increased average revenues by $x / x% amount, brought awareness to an important industry issue that has gotten the attention of government policymakers to fix it, etc.]." Something like that. Here's what we did, here's why it matters to you.
Since you're in Visual Communications, you could make it into some sort of snazzy infographic and have a short description of what the graphic shows for the visually impaired.
