I don't want to disrespect your intentions here, but what is the aim? This is highly biased research that if I was at Sportsnet and the NHL I would toss out. I'm sure they do their own research, and do so in a way that they are deploying a sample strategy and set of questions that do not bias the results.
Bad survey data is worse than no data.
So what is the end goal here? Do you want them to take any action on the basis of this?
Again not trying to be negative, just trying to understand the objective.
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