Quote:
Originally Posted by RogerWilco
Do a little math. We all know that everyone on CP makes $100,000 per year. So let's say that the people you know make $150 per design. So either the people you know have over 600 clients that have endless work and pump out 3 new designs per day (this is assuming the people you know never take a day off ever) or the people you know live in their parents basement and don't pay rent. This also must assume that the people you know have no business expenses at all?
Must be one hell of a labour of love for these people you know?
Well that is assuming that they don't own a printing service and hide the design work in the printing costs. That could never happen.
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I have trouble taking you seriously when you're ranting and basing all of your calculations off of a statement like the bolded, but assuming you are actually serious...
A big chunk of their work is posters for shows. If you seriously think promoters for shows that are going to gross a few thousand dollars are going to pay $500+ for a poster design plus printing costs you're insane. For smaller shows (fewer than 500 people or so) the entire advertising budget isn't much bigger than that what you're saying the design fee should be. Add in all the other stuff that goes into ad budgets (poster printing, paying someone to hang the posters, and ad space in publications and on websites) and it's pretty clear that they're not paying that much for a design. It's simply not cost effective.
And yes, the people are I know are also a printshop, but it's hard to "hide" what you claim would be hundreds of dollars in design costs when most of your work is short runs of posters, handbills, and business cards that gross $100-200.
Here's some work by another design/print company in Victoria I'm familiar with who has a similar fee structure to what I described and they produce fantastic stuff:
http://posters.imetropol.com/designers/evan-pine
But I guess all of those shows that were in 200 person capacity venues must have had several thousand dollar ad budgets to afford the posters.
We're not talking about graphic design for multi-million dollar ad campaigns or ground breaking artistry; we're talking about short run work done on a smaller scale that's largely boilerplate in nature which is what the OP is doing. In that world, you're not getting more than a few hundred to design a poster or handbill. A beginner trying to charge $100 an hour for that stuff is asinine. All following that advice would accomplish would be for him to never get another paying design job again.
