Controversial Roadhouse Rememberance day radio ad

[pylon]

Originally Posted by OffsideSpecialist

I'm still under 22. And I care. I don't think you should generalize based upon age, there are a lot of younger people that take Remembrance Day very seriously.

Thank you. It is nice to see there is still some younger people that actually understand the monumental sacrifices this day symbolizes.

To this day, it boggles my mind the time and respect we give to a magic flying fat man, and an anthropomorphic rabbit that delivers chocolate, fictional fantasy characters. Yet we have these amazing veterans, that saw horrors we could never imagine in our lifetimes, and their sacrifice is boiled down to a furniture sale, or a binge drinking event to a huge segment of the population.

It is sad. Even the company I work for is guilty, and I now have burn off a vacation day every year, so I can attend a ceremony and pay my respect, since they have oped to trade remembrance day on our holiday schedule, for the oh so important Boxing Day. It's pathetic.

[OffsideSpecialist]

Because you just said you don't go there...

Fine fair enough. But I do go to bars in Ottawa and like I said would refuse to go to one if they did something so stupid. I imagine there are people within the young bar crowd in Calgary who happen to agree, is all that my point was intended to be.

[Ozy_Flame]

Originally Posted by Dan02

you seem to be completely missing my boat here, I never said it was awesome, it's not like I'm a customer, that doesn't preclude it from being a fairly successful business.

You're probably one of those people complaining about the money the Kardashians make, while lying to themselves and thinking they wouldn't sell themselves out for that kinda cash if they thought they had a chance in hell of it actually happening.

Perhaps you belong down at a certain gathering near city hall.

If your definition of success is staying open, then fine - your point is taken. But I'm going to chalk it up to letting in under-age teenagers in, the back-scratching through drug deals and the other goofy stuff that goes on in there. And I must have been there about 20 times in my life because it opened up pretty much when I turned 18 - and I stopped going at about 22. I've seen it all in that establishment over the years.

Basically what I'm saying is that it's not a squeaky clean place - which in my books, I wouldn't consider a 'successful' business model by any means other than they're still around, which is the point your making.

[Dan02]

Originally Posted by OffsideSpecialist

Fine fair enough. But I do go to bars in Ottawa and like I said would refuse to go to one if they did something so stupid. I imagine there are people within the young bar crowd in Calgary who happen to agree, is all that my point was intended to be.

Fair enough, the point I was trying to make, is that from the few times I was there when I was younger, the type of people who go there, aren't the type who would really give 2 craps.

[OffsideSpecialist]

Originally Posted by Dan02

Fair enough, the point I was trying to make, is that from the few times I was there when I was younger, the type of people who go there, aren't the type who would really give 2 craps.

Okay, I understand . With this post and the one OzyFlame just made I think I get the idea of the regular clientele. Although, I would think the point of making radio ads would be to try and try and reach out to other demographics, and I think this kind of ad is not a very good way of accomplishing that.

[Dan02]

Originally Posted by OffsideSpecialist

Okay, I understand . With this post and the one OzyFlame just made I think I get the idea of the regular clientele. Although, I would think the point of making radio ads would be to try and get more people from different demographics, and I think this kind of ad is not a very good way of accomplishing that.

Ignoring the moral responsibility of a business that Ozy is raising, if you've got a niche in the market cornered where your business is doing pretty well, you wouldn't be wise to go changing it. It's not like there's room for explosive growth by altering the clientele.

I just find it interesting how different people view the moral/ethical responsibilities of business, we see it all the time with otherwise reputable oil/mineral companies getting caught up in bribery cases overseas. We'd like to think that the line is black and white, but the reality of situation is it's all a giant grey zone.

[Ozy_Flame]

Originally Posted by Dan02

Ignoring the moral responsibility of a business that Ozy is raising, if you've got a niche in the market cornered where your business is doing pretty well, you wouldn't be wise to go changing it. It's not like there's room for explosive growth by altering the clientele.

So by that logic, the Roadhouse is A-OK to continue using Remembrance Day as a ploy to get people in to drink because they'll probably make a good chunk of money? That's essentially what you're saying here.

[RedMileDJ]

I'm not surprised that Amp has stooped this low.

They are the same radio station that gave a pair of boobs away over the summer in their "Breast Summer Ever" contest, to a trans-sexual over a cancer survivor. They then justified it saying that the votes were in favor of the trans-sexual.

If only the public knew the truth. The whole thing was rigged from the start.

So no...I'm not surprised that Amp went down this road. Not surprised that the Roadhouse went down this road. Nothing is sacred anymore.

Oh, and Buzz...I know you read CP. You should be ashamed of DJing for this radio station.

[puckluck]

That is disgusting. I hope they can somehow fine their asses.

[JMN]

Embarrassing radio advertisement. You know you're desperate when you need to resort to controversial ads/promotions; ie: boob contest and now this.

[3 Justin 3]

Was going to go there this Friday, but frankly I'd rather set fire to the place. What a disgrace.

Pitiful by the marketing team, obviously a bunch of dips*** people who couldn't get a real job.

[Sr. Mints]

It's tasteless and disgusting. But fines? Why?

This is clearly as much on Amp's shoulders as it is The Roadhouse--they're fully in control of the ads they chose to run.

[Bigtime]

Originally Posted by JiriHrdina

Whoever came up with the ad should be fired. And frankly I'm really surprised AMP allowed it to air.

Lots of balls dropped.

I was going to comment on AMP running the ad but...

Originally Posted by Red-Mile-DJ

I'm not surprised that Amp has stooped this low.

They are the same radio station that gave a pair of boobs away over the summer in their "Breast Summer Ever" contest, to a trans-sexual over a cancer survivor. They then justified it saying that the votes were in favor of the trans-sexual.

If only the public knew the truth. The whole thing was rigged from the start.

So no...I'm not surprised that Amp went down this road. Not surprised that the Roadhouse went down this road. Nothing is sacred anymore.

Oh, and Buzz...I know you read CP. You should be ashamed of DJing for this radio station.

He took care of it for me. Not surprised at all to see that toilet bowl of a station not even thinking twice before running garbage like that. Has there been any twitter backlash on it? If so did they get Buzz to start the spin machine up again just like the "breast summer ever" scenario?

Edit: Buzz can't spin for them this time, he's on XL103 now.

[HotHotHeat]

We could always bombard AMP with complaints until they apologized on air for airing the ad?

Jihad of the week?

... I just miss last week.

[worth]

On November 11 I will be at a Rememberance Day celebration, not hung over, and I certainly won't have been at the Roadhouse the night before.

I will also be remembering my Grandfather who died on November 10, 2009 who was a WWII veteran and saw many of his best friends get blown to bits, not to mention the 158 Canadians who have given their lives in Afghanistan and the numerous injured from that war.

[burn_this_city]

They should donate their entire take for that weekend to the legion.

[RedMileDJ]

Roadhouse issues an apology via their Facebook. There is nothing on their website.

They also tweeted their apology, linking back to their Facebook.

http://www.facebook.com/roadhousenightclub?sk=wall
http://twitter.com/#!/roadhousecgy

The Roadhouse would like to take full responsibility and acknowledge that we have made an extremely poor creative choice while promoting Thursday November 10. Remembrance day is a national holiday that we respect very much, in fact the Roadhouse is a strong supporter of many local community charities, hosts many events that benefit our community and attend and support events that benefit veterans, soldiers and their families every year, including this year.

The comments that were listed in the Sun article were the owner Chris Dobson’s (whose own grandfather served for our country) actions, not his position on the matter. As soon as the radio ad was brought to his attention via email by Ryan Preston it was pulled off the air.

Remembrance Day is a very important day to all of us and we are grateful for everything soldiers (past and present) have done for our country. We have nothing but the utmost respect for those who choose to serve. We never meant to offend or hurt anybody in any way. Please accept our sincere apology to current soldiers, veterans, their families, and anybody who was offended. This is not indicative of whom we are as a company and we take this matter very seriously.

Too little too late? I think the damage is done. Now let's see if Amp will step up.

edit: never mind. Sun article link is in the op. duh.

[SeeBass]

I didn't know we still had local radio?

I don't think we 30,40 and some of the 50 years old crowd on here can claim a moral high ground on Nov 11. There is a massive chunk of people from our age groups that care little about it too.

I think sometimes that respect for our vets is something some people mature into and eventually understand.

[RedMileDJ]

FYI: no one can see the apology unless their logged into Facebook. They really should be putting this on the front page of their website, so it gets maximum exposure.

[hotchocolate]

I am wondering why 90.3 approved the add to run on the Radio. Oh wait, they just saw dollars signs.