Sadly, they will still cash-in when they sell the movie rights, and do a book tour.
Looks like they're starting with a 42k deficit.
Quote:
US parents who triggered a major alert by claiming their son was adrift in a helium balloon have been ordered to pay the $42,000 (£26,000) rescue bill.
A judge sentenced Richard Heene to 90 days in jail, including 60 days of work release that will let him pursue work as a construction contractor while doing his time.
The judge also imposed conditions on Heene's probation that forbid him from profiting from the balloon spectacle in any way for four years.