Quote:
Originally Posted by Reaper
Three words for an R&B Station in Calgary:
Not. Commercially. Viable.
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According to whom? I am a huge follower of the radio industry, especially the North American Market. Yes, I agree, if one wants to be naive and think that, go ahead. The problem with radio is that too many people rely on the BBM as a source of listeners.
The BBM is horrible way of depicting the listener habits of the people in the city. Hip hop/Rnb stations are catered towards the younger generation, who as much as one may not believe have some disposable income which can be used on the companies whom advertise on the particular station. How many younger people are willing to fill out BBM sheets for their listening habits, very limited.
However those whom are older will most likely not mind filling out mundane sheets to let the BBM know what they listen to. Thus, the whole Country 105, Jack, etc, being the most listened to station should be taken with a grain of salt.
Music sales on a whole have been in general decline for the last 5 years. All genres have suffered and seen the numbers drop. The only genre of music that has overall growth in the last number of years, is the hip/hop rnb kind. This despite the fact there is literally no airplay on the radio.
There is viability for this type of station in most metro areas in Canada. Unfortunately, most advertisers have the old school mentality that the BBM is the sole indication of listeners, which they are greatly mistaken. Vancouver, Ottawa, Calgary and most recently, Kitchener/Waterloo had this at one time, but due to pressures from the parent company wanting immediate results, had to adjust the playlist accordingly.
This does not mean there is no audience. Most younger people do not listen to country, rock or oldies. They listen to the same music that is played in the clubs. Hence, it is viable. The key is to bring the right companies into the fold for ad revenue.
In essence, Calgary radio is horrible. Thank god for ipods and satellite radio.