09-29-2011, 07:52 AM
|
#1
|
Franchise Player
Join Date: Mar 2007
Location: Victoria, BC
|
Rogers Sportsnet realizes no one watches them, rebrands
This is actually a promising move for a TV network that hasn't done anything innovative since deciding to have hosts wear jeans during their highlight show.
A new logo:
PR fluff:
Quote:
Sportsnet, the first Canadian sports media brand to have five platforms, has created a unified brand across TV, radio, print, digital and mobile that engages audiences on a local, regional, national and global level.
The new look debuts on television on Monday, Oct. 3 on the evening edition of Sportsnet Connected, which opens on a restructured set with a contemporary animation and graphics package, new logo and theme music. At that time, the network will be renamed Sportsnet. On radio, digital and mobile, the new look also debuts October 3, while the brand campaign can be seen in print now with the official launch of the new bi-weekly Sportsnet magazine, which hits newsstands today. (Please see attachment for Sportsnet logo sheet).
"We are investing in our growth and brand integration. Through our extensive consumer insights, we discovered that Canadian sports fans want to feel and demonstrate pride and be engaged through integrated, interactive and expansive access," said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. "Our cutting-edge campaign brings the powerful Sportsnet brand under one umbrella across all our platforms."
|
http://www.sportsnet.ca/more/2011/09...net_new_brand/
At least it won't be referred to as ROGER's Sportsnet anymore.
|
|
|
The Following User Says Thank You to HotHotHeat For This Useful Post:
|
|
09-29-2011, 07:58 AM
|
#2
|
Franchise Player
Join Date: Apr 2008
Location: Calgary
|
They should allow TSN guys back on their radio stations. I miss McGuire and Dreger.
|
|
|
The Following 4 Users Say Thank You to Boblobla For This Useful Post:
|
|
09-29-2011, 07:59 AM
|
#3
|
Franchise Player
Join Date: Jul 2009
Location: Red Deer
|
__________________
"It's a great day for hockey."
-'Badger' Bob Johnson (1931-1991)
"I see as much misery out of them moving to justify theirselves as them that set out to do harm."
-Dr. Amos "Doc" Cochran
|
|
|
The Following 32 Users Say Thank You to Yamer For This Useful Post:
|
Ace,
Acey,
anyonebutedmonton,
bc-chris,
Blaster86,
burn_this_city,
calgaryred,
Cheese,
ClubFlames,
CofR,
Deegee,
Dion,
jayswin,
Joborule,
kenk-la,
lambeburger,
M*A*S*H 4077,
Machiavelli,
Madman,
Mazrim,
peter12,
rubecube,
saskflames69,
Sidney Crosby's Hat,
Stranger,
SuperMatt18,
Trojan97,
tvp2003,
united,
V,
vennegoor of hesselink,
VladtheImpaler
|
09-29-2011, 08:00 AM
|
#4
|
wins 10 internets
Join Date: Feb 2006
Location: slightly to the left
|
are they the official network of the New England Patriots?
|
|
|
The Following 5 Users Say Thank You to Hemi-Cuda For This Useful Post:
|
|
09-29-2011, 08:00 AM
|
#5
|
Franchise Player
Join Date: Jun 2008
Location: Calgary
|
That logo makes it look like they are planning to buy the Buffalo Bills...
P.S. LOL - beaten - great minds think alike.
|
|
|
09-29-2011, 08:03 AM
|
#6
|
Took an arrow to the knee
Join Date: Mar 2006
Location: Toronto
|
It pains me to think of how much money it must have cost them to come up with this idea.
__________________
"An adherent of homeopathy has no brain. They have skull water with the memory of a brain."
|
|
|
09-29-2011, 08:08 AM
|
#7
|
Franchise Player
Join Date: Feb 2006
Location: Calgary, AB
|
Is their iPhone app still only available to people who are Rogers mobile customers, or have they figured out how ridiculous that is?
__________________
Turn up the good, turn down the suck!
|
|
|
The Following 4 Users Say Thank You to Ducay For This Useful Post:
|
|
09-29-2011, 08:45 AM
|
#9
|
Scoring Winger
|
Quote:
Originally Posted by HPLovecraft
It pains me to think of how much money it must have cost them to come up with this idea.
|
This stinks like the work of high priced consultants.
|
|
|
The Following User Says Thank You to bradster57 For This Useful Post:
|
|
09-29-2011, 08:53 AM
|
#10
|
I believe in the Pony Power
|
The strangest thing in all this is the launch of a new sports print magazine - in an environment where mags are suffering big time.
Not sure if that's a sound business move.
|
|
|
The Following 7 Users Say Thank You to JiriHrdina For This Useful Post:
|
|
09-29-2011, 08:56 AM
|
#11
|
Franchise Player
|
Does having a "unified brand" mean the zone branded channels will be renamed?
Sportsnet 8 - The Ocho?
|
|
|
The Following User Says Thank You to Madman For This Useful Post:
|
|
09-29-2011, 08:58 AM
|
#12
|
Unfrozen Caveman Lawyer
Join Date: Oct 2002
Location: Crowsnest Pass
|
Martine and Evanka >>> Jennifer and Kate
|
|
|
The Following 5 Users Say Thank You to troutman For This Useful Post:
|
|
09-29-2011, 08:59 AM
|
#13
|
In the Sin Bin
|
Quote:
Originally Posted by Boblobla
They should allow TSN guys back on their radio stations. I miss McGuire and Dreger.
|
That's TSN's doing more than Sportsnet's.
|
|
|
09-29-2011, 09:38 AM
|
#14
|
Franchise Player
Join Date: Dec 2005
Location: back in the 403
|
Rebrand all you want, its not gonna change anything if you have crappy on-air hosts. Poor talent is poor talent, no matter what kind of pants you let Jason Portuondo wear.
|
|
|
09-29-2011, 09:55 AM
|
#15
|
Franchise Player
Join Date: Aug 2005
Location: Violating Copyrights
|
A magazine? Really?
Sept 29, 2011
Day 1 of Sportsnet Mag deathwatch.
|
|
|
The Following 11 Users Say Thank You to Barnes For This Useful Post:
|
Aeneas,
anyonebutedmonton,
bluejays,
burn_this_city,
HotHotHeat,
iggypop,
malcolmk14,
rohara66,
TurnedTheCorner,
Wombat19,
Yeah_Baby
|
09-29-2011, 09:56 AM
|
#16
|
Powerplay Quarterback
Join Date: Feb 2008
Location: Calgary AB
|
Does this mean the change from Setanta to SportsnetWorld will be happening as well?
EDIT - nm, found it in all the fluff.
Last edited by Finny61; 09-29-2011 at 09:58 AM.
|
|
|
09-29-2011, 09:57 AM
|
#17
|
Franchise Player
Join Date: Mar 2004
Location: Calgary
|
You can get 4 free issues of the magazine... LINK
__________________
REDVAN!
|
|
|
The Following 4 Users Say Thank You to REDVAN For This Useful Post:
|
|
09-29-2011, 10:08 AM
|
#18
|
Unfrozen Caveman Lawyer
Join Date: Oct 2002
Location: Crowsnest Pass
|
Quote:
Originally Posted by Barnes
A magazine? Really?
Sept 29, 2011
Day 1 of Sportsnet Mag deathwatch.
|
Stephen Brunt left the Globe and Mail to be a part of this. It could be a quality product.
http://www.sportsnet.ca/more/2011/09...hen_sportsnet/
Rogers Sportsnet announced that former Globe and Mail sports columnist Stephen Brunt has signed an agreement to work exclusively on a full-time basis across all Sportsnet media platforms.
Brunt, one of the most influential and respected commentators in the world of sports, will be the back-page columnist on Sportsnet magazine, which will debut on Thursday, September 29th. He will also be a regular columnist and feature contributor on sportsnet.ca. In addition to his current role as a co-host on Sportsnet Radio The FAN 590’s Prime Time Sports with Bob McCown and contributions on Sportsnet Radio The FAN 960, he will also make appearances on Sportsnet Connected and continue his insightful video essays.
A magazine for Canadian sports fans
http://www.sportsnet.ca/more/2011/09...agazine_maich/
The first edition of Sportsnet magazine will target the icons most near and dear to the collective hearts of Canadians: hockey players. Thursday’s launch include a 35-page National Hockey League season preview, a feature story written by sportsnet.ca senior columnist Mark Spector that takes readers inside the Canucks’ dressing room after the crushing Game 7 loss to the Boston Bruins last spring and a cover story by Gare Joyce on the future of Sidney Crosby.
Last edited by troutman; 09-29-2011 at 10:11 AM.
|
|
|
09-29-2011, 10:25 AM
|
#19
|
First Line Centre
Join Date: Aug 2004
Location: Calgary in Heart, Ottawa in Body
|
Who ever added the tag "Bring Back 2&7" to this thread needs a CP medal of honour. Well played good sir, well played.
|
|
|
The Following User Says Thank You to c.t.ner For This Useful Post:
|
|
09-29-2011, 10:32 AM
|
#20
|
Atomic Nerd
Join Date: Jul 2004
Location: Calgary
|
Quote:
Originally Posted by c.t.ner
Who ever added the tag "Bring Back 2&7" to this thread needs a CP medal of honour. Well played good sir, well played.
|
The only good thing about Sportsnet before is when Mike Toth would talk about Ed Whalen randomly.
|
|
|
The Following User Says Thank You to Hack&Lube For This Useful Post:
|
|
Thread Tools |
Search this Thread |
|
|
Posting Rules
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
HTML code is Off
|
|
|
All times are GMT -6. The time now is 10:05 AM.
|
|