Adidas wins long-term deal to make uniforms for the 30 NHL teams, beginning 2017-18

[foofighter15]

Only $4 Million would go to the Flames for ads on the jersey? Seems like chump for a potential historic change in the NHL. How about a Calgary puck Kickstarter to buy the Flames advertising spots and leave them blank?

[Resolute 14]

Originally Posted by polak

Oooo I'm excited. I seem to recall many of you saying you'd never buy NHL jerseys with ads on them and the backlash I got when I said that there's pretty much no chance you stick to your word if you're already buying jerseys on the regular.

I can't wait to see the hilarious back tracking if the jersey ends up looking great or once the initial shock wears off and you end up wanting the new jersey like everyone else.

You are are even more annoying and useless than ads on jerseys.

[heep223]

Originally Posted by foofighter15

Only $4 Million would go to the Flames for ads on the jersey? Seems like chump for a potential historic change in the NHL. How about a Calgary puck Kickstarter to buy the Flames advertising spots and leave them blank?

I wonder whether the ads will be the same league-wide, or each team would have their own? I know euro soccer each team has their own sponsor, but no idea in other sports.

[indes]

I believe that ads on the jerseys would make the NHL look really mickey mouse, especially to non-fans. I would guess it impedes their growth for sure.

[Erick Estrada]

Not big on the ads on jerseys but more money for the league is good for the NHL especially if the CDN dollar remains below the US for the future. I will reserve judgement until I see the future changes.

[Badgers Nose]

Originally Posted by foofighter15

Only $4 Million would go to the Flames for ads on the jersey? Seems like chump for a potential historic change in the NHL. How about a Calgary puck Kickstarter to buy the Flames advertising spots and leave them blank?

I read that as the leagues cut per team. Probably 40%.

I'm all for NHL sweaters entering the 21st century. The materials now are crap.

[Joborule]

Probably a broken record since I haven't read past page 1, but at least the Flames jerseys can finally change to (hopefully) something better.

[FireGilbert]

I find it funny that people will walk around with a jersey that advertises the NHL, the Calgary Flames, and Reebok but any talk of adding something like a Scotiabank logo and all of a sudden the jersey is unwearable.

As someone who owns a couple rugby jerseys I don't have a problem with advertisements as long as they are kept small and the colours don't clash with the jersey colours. For example pretty much any red, white, or black corporate logo would look better than the hideous blue flag on the Flames' current jerseys.

[Magnum PEI]

Originally Posted by Badgers Nose

I read that as the leagues cut per team. Probably 40%.

I'm all for NHL sweaters entering the 21st century. The materials now are crap.

They tried new fancy materials in '07 but 99% of the players hated it and switched to the old material (though the back and armpits are still stretchy mesh).

I've finally got used to the flames jerseys and I hope they just make minor changes like removing the flags and adding bottom striping.

[getbak]

I'm glad they're not going with Nike. I hate the look and feel of their international jerseys.

[Iveman]

I am not a walking billboard. I buy a jersey to show support for the Flames not jiffy lube, Boston pizza or any other company or cooperation that gets sewn on to it.

[codynw]

Originally Posted by FireGilbert

I find it funny that people will walk around with a jersey that advertises the NHL, the Calgary Flames, and Reebok but any talk of adding something like a Scotiabank logo and all of a sudden the jersey is unwearable.

Sorry but this argument is really stupid. I buy a Flames jersey because I want to support the Flames. I couldn't care less about Scotiabank, so why would I want to wear something with their logo on it?

And Reebok is the jersey manufacturer, not a third party that paid money to put a logo on. Not the same thing.

[Joborule]

Why is it assume that the retail versions of the jerseys will had ads on them? The CFL doesn't.

[You Need a Thneed]

Originally Posted by Joborule

Why is it assume that the retail versions of the jerseys will had ads on them? The CFL doesn't.

The cfl went several years where you couldn't even buy a jersey that looked like the stamps jersey.

The Stamps had a white pinstripe underneath the name bar, and you couldn't buy a jersey that had the same.

[t0rrent98]

Advertisements on NHL jerseys should ONLY be on as the Shoulder patches or just above the # on the arms, if put on any other part of the jersey its going to look ugly as **** IMO. I'd much rather buy a t-shirt or hat than buy a jersey with advertisements.

[UKflames]

A lot of over reaction on here about the possibility of having sponsor logos on the jersey. I think we can safely say that no team is going to whip their logo off the front of the jersey and replace it with a sponsors logo, like we have in soccer. Give the NHL some credit they are aware of the history involved with some of the teams, especially the original six teams, and are not going to alienate their core fans with this.
You cannot use the European teams as an example of what this will become as it is a totally different financial situation. In Europe we need that many sponsors on the shirts to survive, in the NHL this is just to make extra money, so there is not the need to have as many sponsors. I think we can expect to see 1 or 2 key sponsors and that will be your lot.

[Puppet Guy]

Not a fan of the idea of altering the uniforms to suit Adidas' three-stripes. But here's an example of it actually working:



...and here's a rendering of it not working so well:

[Split98]

Would be surprised if it actually had any Adidas branding on it at all. As mentioned before, they own CCM and it would be far more in their interest to strengthen that brand over introducing another brand option to hockey. So I'd expect this to just be a flip of the logo and not much else.

However, with the re-brand I do anticipate Adidas introducing a few new jersey templates to work with. Over the years we have seen squared off shoulder yokes and the outdoor games have introduced new collars -- so much in line with that thinking. But I'm sure there will be a push from a few teams still on the old Reebok cut to make the transition finally.

Expect new jerseys from the Flames, Islanders (Brooklyn jerseys), Penguins and Senators for sure. Not much else as most of the other teams have re-styled recently enough or just don't need to. I wouldn't be surprised to see the Ducks make a full switch back to their classic logo in a couple years time with this new 3rd inevitably flying off the shelf. So this would be their opportunity to re-brand as well. It will be opportunistic for certain teams, but not a mandatory re-style as it was with Reebok as all the old templates teams are on will still be available.

I think this would also be in line with the expansion as well. No?

As far as the advertisements, I'll be shocked if it doesn't EVENTUALLY happen to all leagues. The money is on the table. Someone at each league is going to pull the trigger someday. All I can hope with that is that they are strict on incorporating them into the jerseys. 1-colour logos, with the teams colours and in-line with the design. Please?

[Split98]

Pardon the Oilers... but this shouldn't offend anyone if this is what happened:



Still think it'll be CCM. But IF it was Adidas, I'll take it!

[CroFlames]

Nothing wrong with the branding on that Eberle.

I doubt Adidas would run 3 stripes down the arms of all 30 teams, but there should at least be redesign of jerseys coming soon.