I helped to install some of these last week. The concept is pretty simple but relatively cool with what you can do with it. You have a tonne of control over the LEDs, size, colour, frequency, patterns. It is tied into the Daktronics system so it can/will be synced to other lights, billboards and ring boards during songs, adds etc.
Personally I don't really care for them and think they are a little cheesy but I think majority of fans, especially the younger ones will get a kick out of them.
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