Microsoft buys skype for $8.5 billion

[Azure]

Originally Posted by MarchHare

Microsoft already has business-grade video conferencing features integrated with Outlook using Lync. Are you looking for something more?

More familiar with Skype, which is the only reason I look forward too it.

[MacGruber]

Ill give you my honest reaction to this, said out loud.
!!

I cant say I like this.

[Mad Mel]

Yup. I currently use OCS (precursor to Lync), it's kickass and is fully integrated with MS Office. You can instant message, do video conferencing, and call telephones. Hey... sounds familiar...

[Bend it like Bourgeois]

Originally Posted by MelBridgeman

Not an expert and maybe someone can clear this up, but its clicks and impressions. I think.

Both or Either.

On Skype, they already drive billions of calls from Skype users to businesses (hundreds of millions in Canada) and are beginning to monetize that.

As advertising keeps pushing to pay for action (pay for call) over clicks and impressions the installed base and volumes are a big strategic asset.

Which MS will probably f up.

[Azure]

As excited as I am about the purchase, I was hoping Facebook would buy it.

[LIP MAN]

Originally Posted by Azure

More familiar with Skype, which is the only reason I look forward too it.

Familiarity from the general public and brand recognition. Essentially they are paying for the industry standard. Hell, my Mom asked me about Skype. They obviously have big plans in terms of integration with their products.

[Sr. Mints]

If I could unfold myself onto my couch and use Microsoft's Kinect to Skype on my 360, I would totally buy one.

[corporatejay]

Originally Posted by Sr. Mints

If I could unfold myself onto my couch and use Microsoft's Kinect to Skype on my 360, I would totally buy one.

nm