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					Originally Posted by Textcritic  They can afford to implement this strategy, because there are not enough people paying attention in Phoenix to affect things one way or another. | 
	
 
Ottawa did it. Toronto and Edmonton have also tore down. The Canadian market reality is 100% a thing but I’m not entirely sure why. 
A 10th place finish with a season of lacklustre efforts is equally, if not more, tough to endure than a full on rebuild. I think the modern rebuild is also quicker than 15/20 years ago too, with the league becoming drastically younger and more first round picks being NHL ready and ready to play big minutes, coupled with younger free agency.