Bettman says NHL Not Looking At Jersey Advertising, Despite NBA

[calgaryblood]

Originally Posted by the2bears

Makes plenty of sense. In fact I actually can't think of an example of one that doesn't involve a business.

What do you think a cash grab is?

Uh yeah that's exactly what I said.

[getbak]

Originally Posted by Regulator75

NBA jerseys have advertising on them? I had no idea.

It starts next season.


The Celtics have signed with GE...



The Kings will have Blue Diamond Almonds and the Sixers will have StubHub. So far, those are the only three deals announced.

[Erick Estrada]

Originally Posted by getbak

It starts next season.


The Celtics have signed with GE...



The Kings will have Blue Diamond Almonds and the Sixers will have StubHub. So far, those are the only three deals announced.

I imagine the money is significant. Not sure if Canadian companies are going to be able to spend amounts remotely close to GE. Although seeing Rexall on Oilers jerseys would be fitting. I would imagine individual teams get to pocket a percentage of this and the rest goes to the league to be divvied up? Would create an imbalance for teams in small markets if teams could take all the profits individually.

[getbak]

The rumoured amounts are $7 million for the GE/Celtics deal and $5 million for the StubHub/76ers & the Blue Diamond/Kings deals.

The Warriors are apparently looking for $15-20 million.

[the2bears]

Originally Posted by calgaryblood

"Cashgrab" makes no sense when talking about a business, that's literally the point.

Originally Posted by calgaryblood

Uh yeah that's exactly what I said.

So, you're saying all business is a cash grab? Different than how I interpreted you originally, but still wrong.

There are plenty of examples in business where something *is not* a cash grab. Such as simply offering a product at a fair price.

[Erick Estrada]

Originally Posted by getbak

The rumoured amounts are $7 million for the GE/Celtics deal and $5 million for the StubHub/76ers & the Blue Diamond/Kings deals.

The Warriors are apparently looking for $15-20 million.

That's an annual salary of a starting player so I can see why they would go this route although I'm not clear if the teams get to keep 100% of the money.

[the2bears]

Originally Posted by getbak

The rumoured amounts are $7 million for the GE/Celtics deal and $5 million for the StubHub/76ers & the Blue Diamond/Kings deals.

The Warriors are apparently looking for $15-20 million.

Wow... are the Warriors worth that much more than the Celtics? Sure they're good now, but that's only a recent thing and they didn't seem that marketable in their local market let alone nationally.

[powderjunkie]

The problem with jersey patches is that they would basically need to share any revenue with TV partners.

[getbak]

Originally Posted by Erick Estrada

That's an annual salary of a starting player so I can see why they would go this route although I'm not clear if the teams get to keep 100% of the money.

I'm not sure how the NBA handles revenue sharing (if at all), but if the teams are signing individual deals, I assume they'll keep 100% of the money.


When this is implemented in the NHL, it will likely be like any other hockey-related revenue. If there was one league-wide deal, each team would get an equal share of the money. If each team is free to negotiate its own deal, they'd get the revenue from that deal, but the total of all revenue generated would be subject to revenue-sharing like anything else.

[Cecil Terwilliger]

Originally Posted by calgaryblood

"Cashgrab" makes no sense when talking about a business, that's literally the point.

Cash grab is wrong, but not because that is the point of business.

A cash grab traditionally has a negative connotation for something that has no purpose, or is of poor quality, but is sold anyway.

While the ads would have the sole purpose of revenue, they don't really fit the definition of a cash grab because they aren't being sold to the general public for consumption and their purpose on the jerseys serves a legitimate purpose.

A cash grab would be if the NHL redesigned every single team's jerseys from every year with the majority of the designs having only minor changes, similar to how Euro soccer teams operate. That's a cash grab because there is no reason or purpose to do a redesign except to try and extract revenue from the public, while not offering them anything new or of substance vs what they could buy now.

[FBI]

I'll trade ya small ads on jerseys for no more lockouts ever.

[Jay Random]

Originally Posted by FBI

I'll trade ya small ads on jerseys for no more lockouts ever.

Unfortunately, that trade isn't on the table. Ads on jerseys just mean more HRR for the league and PA to squabble over.

[Flamboyant 14]

I would not like it,they have enough income sources now.It will not reduce TV commercials,it will not reduce ticket prices.We as fans like our jerseys as they are.

[Samonadreau]

Originally Posted by calgaryblood

"Cashgrab" makes no sense when talking about a business, that's literally the point.

You say potato I say potahto.

[Tiger]

why would bettman do this now when it could be a bargaining chip in the next CBA. Players would want the revenue increase to increase the cap. So make it so its the NHLPA doing it and not the league and get something back in return.