Just last night I was discussing with some friends recent statistics that show that while women are continuing to read avidly, male readership is in sharp decline. We thought of various ideas about how the book industry could reconnect with male readers.
The idea of including nude centrefolds of the author never came up, but Pamela Anderson will be including just that in her upcoming work of literature:
http://www.cbc.ca/story/arts/national/2004.../pam040804.html