Gravelly old male anchor and fairly hot, definitely younger female anchor . . . . . that's a pretty common formula.
It's certainly a lot more common than a hotter, younger male anchor beside a gravelly old female anchor.
That's entertainment.
Cowperson
That is what they do in Global Lethbridge. The younger female anchor isn't always guaranteed to be hot, but all the recent anchors have been better than Tara Nelson or Barb Higgins on CTV Calgary.
I always picture the older male anchor saying "I love it when you call me daddy".
I'm sure you'll be the first in line to give your job up when someone else thinks you're too old to work.
It's not like Darryl is driving buses or working the front desk at a hotel.
He's on television which is an entirely different ball game.
If you want the 25-35 crowd to start watching the evening news, then you have to find some eye candy and competency from a new anchor that has a bit of life and whose best years aren't decades behind them. Otherwise you're going to lose an entire generation of viewers.
Speaking of fossils reading the news. I pooped a brick the first time I saw Ed Whalen on the news. To me Ed was also the guy on Stampede Wrestling when I was a kid. I was half expecting JR Foley to do the weather.
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Frankly I don't give a whether the newscaster is hot or not and it's not going to impact whether I'm going to watch the news or not.
Marketing mavens would generally agree you are in a comfortable minority with that opinion. . . . .
Most television news broadcasts will generally not deliberately hire hard-to-look-at folks to read their news.
This is nothing new . . . . the wonderful "Broadcast News" movie from 1987 was built on that foundational theme. Required viewing for readers of this thread.
FOX in particular has made the art of hiring fairly hot ladies as not only news readers but also analysts/commentators a faily obvious and deliberate tactic. Greta Van Sustern, who had a pretty effective nose job later on, might be the only exception. While others like to point to a right wing bias at FOX there might be another, more visible reason why they are, far and away, the number one rated cable news source.
We are only human. If it's a choice between getting our horrifying daily news from an ugly person or a good lookin' one, we'll probably take the latter nine times out of ten. And hiring practices reflect that.
Cowperson
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. While others like to point to a right wing bias at FOX there might be another, more visible reason why they are, far and away, the number one rated cable news source.
Cowperson
This is technically true, but IIRC, the top-rated prime-time shows on FOX only draw about 3 million viewers daily. Cable news is not watched by that many people.
