This might be old news, but I finally took the time to fool around with this and figure it out. There may be pay apps out there that offer the same thing, but this is better. Free is always better.
Step 1: Go into the App store and download FStream.
http://itunes.com/app/FStream
Step 2: Open the App, go to the 'favorites' (star) icon, edit (in the top left), add a new station, and type the following into the URL:
mms://a543.l8090152405.c80901.n.lm.akamaistream.net/D/543/80901/v0001/reflector:52405
*** Thanks to Shazam for finding a new working link!
You might want to name it, but you can leave 'format' and 'bitrate' blank.
Enjoy the Sutter press conference from anywhere!
Also, a heads up, to get the stream working over cellular network (3G, Edge), go to the 'more' icon at the bottom, settings, and then toggle on 'cellular networks'