11-13-2008, 11:06 PM
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#1
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The new goggles also do nothing.
Join Date: Oct 2001
Location: Calgary
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Pepsi's got a new look!
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Today, Pepsi, with strategic help from Edelman, reached out to 25 "digital and social media influencers" with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.
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http://www.adgabber.com/video/video/...4:Video:127547
Maybe a little too clean a design for my tastes. Interesting that the look of the logo changes depending on the product.
__________________
Uncertainty is an uncomfortable position.
But certainty is an absurd one.
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11-13-2008, 11:17 PM
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#2
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Lifetime Suspension
Join Date: Mar 2007
Location: Sec 216
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Interesting. I think I actually like the retro ones (left box) the best though.
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11-13-2008, 11:18 PM
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#3
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Atomic Nerd
Join Date: Jul 2004
Location: Calgary
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gorgeous
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11-13-2008, 11:20 PM
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#4
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Franchise Player
Join Date: Aug 2005
Location: Violating Copyrights
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Good comments in that article. Obama cola.
Anyone try the all natural, non energy drink red bull cola?
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11-13-2008, 11:21 PM
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#5
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Franchise Player
Join Date: Feb 2006
Location: Calgary, AB
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I wanna be a "digital and social media influencer".
__________________
Turn up the good, turn down the suck!
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11-13-2008, 11:27 PM
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#6
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First Line Centre
Join Date: Jul 2005
Location: Dead Rear, AB
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Can change their look all they want, still can't beat Coca-Cola's classic taste!
Let the war begin. 
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11-14-2008, 06:22 AM
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#7
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Franchise Player
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I like the retro and the new one... looks cool
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11-14-2008, 06:25 AM
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#8
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Disenfranchised
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I love the way that new one looks - I'm such a fence-sitter when it comes to Pepsi v. Coke, I enjoy them both about equally but usually have Coke in the house. I'll always be partial to the second can from the right, don't know why, perhaps it's me fondly remembering my youth. Isn't that the can that ran along the ad campaign with Cindy Crawford? Sigh ...
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11-14-2008, 06:41 AM
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#9
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Franchise Player
Join Date: Mar 2004
Location: 161 St. - Yankee Stadium
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Quote:
Originally Posted by Barnes
Good comments in that article. Obama cola.
Anyone try the all natural, non energy drink red bull cola?
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Maybe they should honor the outgoing President instead.
Presenting "Red Bull-crap cola".
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The Following User Says Thank You to JBR For This Useful Post:
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11-14-2008, 07:52 AM
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#10
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Franchise Player
Join Date: Sep 2002
Location: Stern Nation
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inreresting change. not a pepsi guy, but it looks okay.
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11-14-2008, 07:58 AM
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#11
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Backup Goalie
Join Date: Jun 2007
Exp: 
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Looks cool, I like the retro ones as well as the new design. Smart marketing to put out a fresh new look.
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11-14-2008, 08:04 AM
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#12
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Franchise Player
Join Date: Oct 2001
Location: NYYC
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None of the cans ever really looked like that. Notice how they don't include any of the other junk you always see on cans....taglines, volume, ingredients. Of course it's going to look beautiful and clean when you take the junk away, but that's not realistic.
The ones in the right box are pretty recent, and since when has anyone seen cans like that? For the last few years I remember the cans being blue, not white.
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11-14-2008, 08:30 AM
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#13
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Backup Goalie
Join Date: Apr 2003
Location: Edmonton, AB
Exp:
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Saw the new logo a couple weeks ago, was perplexed with the red/white/blue circle dealie. What's that supposed to be, a white tongue? A mouth? Trying to subconsciously induce a connection between the logo and my tongue/mouth?
Do like the lettering, though. Nice and simple. Going the direction every other company is... the simple, clean look. Case in point: http://www.smashingapps.com/2008/11/...spiration.html
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11-14-2008, 08:30 AM
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#14
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Franchise Player
Join Date: Dec 2007
Location: Oklahoma - Where they call a puck a ball...
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the ones in the right box.... the middle three to be exact.... remind me of growing up ... my grandmother worked for pepsi and her fridge was always full of those cans!
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11-14-2008, 08:32 AM
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#15
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Backup Goalie
Join Date: Apr 2003
Location: Edmonton, AB
Exp:
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Quote:
Originally Posted by Antithesis
I love the way that new one looks - I'm such a fence-sitter when it comes to Pepsi v. Coke, I enjoy them both about equally but usually have Coke in the house.
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I'm the same, but I have my rules: Pepsi for drinking, Coke for mixing.
A rum and Pepsi just tastes weird, and a Coke by itself tastes awful.
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11-14-2008, 08:38 AM
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#16
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Franchise Player
Join Date: Oct 2001
Location: NYYC
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Quote:
Originally Posted by MattyK
Coke by itself tastes awful.
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To you. I prefer Coke myself.
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11-14-2008, 08:40 AM
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#17
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Franchise Player
Join Date: Jul 2005
Location: in your blind spot.
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Quote:
Originally Posted by MattyK
I'm the same, but I have my rules: Pepsi for drinking, Coke for mixing.
A rum and Pepsi just tastes weird, and a Coke by itself tastes awful.
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I would go as far as saying Coke by itself tastes awful. I don't mind it. But the rest of what you say is bang on. Coke for mixin' Pepsi for drinkin'
__________________
"The problem with any ideology is that it gives the answer before you look at the evidence."
—Bill Clinton
"The greatest obstacle to discovery is not ignorance--it is the illusion of knowledge."
—Daniel J. Boorstin, historian, former Librarian of Congress
"But the Senator, while insisting he was not intoxicated, could not explain his nudity"
—WKRP in Cincinatti
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11-14-2008, 08:42 AM
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#18
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Voted for Kodos
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Quote:
Originally Posted by Table 5
None of the cans ever really looked like that. Notice how they don't include any of the other junk you always see on cans....taglines, volume, ingredients. Of course it's going to look beautiful and clean when you take the junk away, but that's not realistic.
The ones in the right box are pretty recent, and since when has anyone seen cans like that? For the last few years I remember the cans being blue, not white.
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I don't think they intended to give out cans that looked like the cans of those eras did, only to show what the logos from those eras looked like.
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11-14-2008, 08:46 AM
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#19
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First Line Centre
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Quote:
Originally Posted by Hack&Lube
gorgeous
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Was this sarcastic? I don't know, some people sound a little too pumped up about a tin can. Interesting to see the new design, but unless I'm missing something it's not really THAT big of a deal.... is it? They seem to change designs all the time, and I rarely even notice. It's still blue, says pepsi on it, and has the logo which is slightly modified, It doesn't seem that different to me.
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11-14-2008, 09:16 AM
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#20
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Powerplay Quarterback
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I have seen all the new cans together and it's really interesting that the logo adjusts according to the type of Pepsi. Overall, I won't drink it just because of a redesign but I do like the look.
When it comes to a company like Pepsi and rebranding... I say, why not?
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