This is way off topic, a friend of mine was telling me about KOBE BEEF, and how it is prepared and what makes it special, well the short of it is that the feed the cow beer or alcohol and massage it, basically tenderizing and marinating it while still alive. Too funny.
Kobe beef is a special grade of beef from (Wagyu) cattle raised in Kobe, Japan. These cattle are massaged with sake and are fed a daily diet that includes large amounts of beer. This produces meat that is extraordinarily tender, finely marbled, and full-flavored. It is also extremely expensive, often costing more than $100 per pound. Because of the high cost and increasing demand, there are now some Kobe-style beef-cattle being raised in the U.S. using the same techniques.