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Old 01-11-2013, 07:11 PM   #1
spetch
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Question New Business Name

So I recently decided to expand the family clothing store this past October. We have been in business for 50 years this May and have changed our product mix due to changes in the town. My grandfather started the business as a strictly men's wear store (suits, shirts, western wear, men's shoes) with my dad adding younger lines such as Guess, Tommy (in their prime) when he took over. I have since added more lifestyle brands such as Fox, Billabong, Orb, Oakley etc.

About 4 years ago when the ladies shoe store closed (owner retired) I took over some of their lines. Now we expanded the store 3300 sq feet in order to carry Ladies clothing (Joseph Ribkoff, Tribal etc).

Now to the main issue I am facing; I cannot think of a good new name for our store. The current name is John's Men's Wear, which obviously isn't the case now that we carry ladies wear. I would like to keep John (as respect for my grandfather and it's well known in the area) in the name but seem to be having a block when it comes to new ideas for names. I thought I would toss the idea out to CP for some new ideas. Heck if something I really like and use comes up I might have a little gift for the poster!
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Old 01-11-2013, 07:25 PM   #2
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John and Jane Clothing Wear
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Old 01-11-2013, 07:28 PM   #3
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Spetch's Clothing Store.

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Old 01-11-2013, 07:43 PM   #4
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Quote:
Originally Posted by spetch View Post
So I recently decided to expand the family clothing store this past October. We have been in business for 50 years this May and have changed our product mix due to changes in the town. My grandfather started the business as a strictly men's wear store (suits, shirts, western wear, men's shoes) with my dad adding younger lines such as Guess, Tommy (in their prime) when he took over. I have since added more lifestyle brands such as Fox, Billabong, Orb, Oakley etc.

About 4 years ago when the ladies shoe store closed (owner retired) I took over some of their lines. Now we expanded the store 3300 sq feet in order to carry Ladies clothing (Joseph Ribkoff, Tribal etc).

Now to the main issue I am facing; I cannot think of a good new name for our store. The current name is John's Men's Wear, which obviously isn't the case now that we carry ladies wear. I would like to keep John (as respect for my grandfather and it's well known in the area) in the name but seem to be having a block when it comes to new ideas for names. I thought I would toss the idea out to CP for some new ideas. Heck if something I really like and use comes up I might have a little gift for the poster!
Did your grandfather have a nickname? Or could you do a play on words with your surname or initials?

Mind telling us where you are located?
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Old 01-11-2013, 07:48 PM   #5
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^ Google says, Stettler.

I'd just say keep it simple and re-name it subtlety to "John's Clothiers". Continues the family tradition, not wild changes, but yet not tied to just men's apparel.

Plus, in a town like that, coming up with some new psuedo-modern name and re-brand may seem a little too "big city sell out" for some....people in town know it for the last 50 years as "John's" and they'll still know it as "John's".

Good luck.
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Old 01-11-2013, 07:51 PM   #6
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John's Original clothing store
John's Fine Apparel
John's Jock & Jane's Jiggles
John's Slacks n Sluts
John's Closet
John, Big John
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Old 01-11-2013, 07:56 PM   #7
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The Emperor's New Clothes
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Old 01-11-2013, 07:57 PM   #8
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In the closet with John
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Old 01-11-2013, 08:01 PM   #9
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I think you should keep it simple.

John's unisex clothing store.
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Old 01-11-2013, 08:02 PM   #10
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I think you should keep it simple.

John's unisex clothing store.

If you wanted to spice things up around the old town, you could just called it John's Sex Clothing store....
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Old 01-11-2013, 08:21 PM   #11
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Les Clothes by Jean
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Old 01-11-2013, 08:23 PM   #12
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Long John's
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Old 01-11-2013, 08:23 PM   #13
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Quote:
Originally Posted by browna View Post
^ google says, stettler.

I'd just say keep it simple and re-name it subtlety to "john's clothiers". Continues the family tradition, not wild changes, but yet not tied to just men's apparel.

Plus, in a town like that, coming up with some new psuedo-modern name and re-brand may seem a little too "big city sell out" for some....people in town know it for the last 50 years as "john's" and they'll still know it as "john's".

Good luck.
+1.
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Old 01-11-2013, 08:24 PM   #14
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Quote:
Originally Posted by First Lady View Post
Did your grandfather have a nickname? Or could you do a play on words with your surname or initials?

Mind telling us where you are located?
As said, we are in Stettler and no nickname that me or my dad ever heard. I thought about doing something with J=John(grandpa) W=Wayne(dad) R=Ryan(me) but was scared that I might the "John's" branding.
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Old 01-11-2013, 08:25 PM   #15
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Johns Apparel
or
Johns jammie shack. (add womens pyjamas to the lineup)
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Old 01-11-2013, 08:26 PM   #16
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I would go with Alberta 178729360 Ltd. If that one is taken, how about Alberta 17983761 Ltd.?
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Old 01-11-2013, 08:28 PM   #17
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Calgarypuck Clothiers
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Old 01-11-2013, 08:28 PM   #18
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How about John's Outfitters? Simple while still recognizing your stores past.
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Old 01-11-2013, 08:30 PM   #19
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I agree with everyone who said make a subtle change like John's Apparel or John's Clothiers.

Alternatively, what about adding your Grandma's name? John & _____'s clothing/apparel/etc. Or using the last name instead?
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Old 01-11-2013, 08:44 PM   #20
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John and Sons Apparel.
............est. 1962
It works, and has a bit of a play on words, and it addresses the stores history.

'Jon3' (But with the 3 looking like the cubed symbol)
Edgy and minimalist, you a the third generation to run the store.

But since you are in a small town why don't you go with the standard small town staple:
'Family Chinese and Western clothing.'

Last edited by pylon; 01-11-2013 at 08:52 PM.
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