Calgarypuck Forums - The Unofficial Calgary Flames Fan Community
Old 03-25-2014, 11:00 AM   #1
Azure
Had an idea!
 
Azure's Avatar
 
Join Date: Oct 2005
Exp:
Default SEO Question

We hired someone to build a website for us about a year ago, and it was fairly well done. A bit clunky, and not as professionally done as I would have wanted, but still an okay job. Now we want to improve our search results. The designer wants an additional $800 for SEO 'cleanup' as he calls it.

He says he'll do some cleanup and tagging to help push us up the chain. Which is fine, but I'm not sure I want to pay the extra $800 just to do this considering what we already paid him to design it. And we paid a fair bit of money.

What is the going rate these days for SEO optimization, and what kind of results can I expect if it is done with our site?

If someone would be willing to answer a few questions through PM and maybe take a look at the site I could disclose some more information about the project. Any advice would be very much appreciated. Thanks.
Azure is offline   Reply With Quote
Old 03-25-2014, 12:31 PM   #2
opendoor
Franchise Player
 
Join Date: Apr 2007
Exp:
Default

It depends what he's doing. If his idea of SEO is just cleaning up his old code then yeah, I'd be a little miffed. A lot of the most important stuff for SEO (standards compliant code, relevant page titles, good URL names, etc.) are simply best practices that should always be followed. Beyond that, the most important things in SEO are really things that kind of have to happen organically. Good and relevant content, links from high quality sites, active social media, etc. are some of the keys to maintaining a good ranking.

Also remember that there are no guarantees and in fact some of the shadier practices can eventually hurt a page's ranking. I've heard of pages where they had text keywords in the code that were pushed way off the page so they weren't visible, the idea being that they could fill that with search terms that they didn't have to work into their actual content. That worked for a while but when Google modified their algorithm it actually punished that kind of behavior. It's the same with poor quality backlinking (i.e. where you pay to get a bunch of links from crappy sites); Google is increasingly viewing that kind of stuff as spam.

There are definitely some people who have made SEO expertise their bread and butter and are really good at it, but a lot of it is simply snake oil. Unfortunately it can be pretty difficult to know the difference. That said, if the page isn't coded for proper SEO it'd probably be in your best interest to get that fixed whether it's with the same guy or another developer.
opendoor is offline   Reply With Quote
Old 03-25-2014, 02:13 PM   #3
Regular_John
First Line Centre
 
Regular_John's Avatar
 
Join Date: Feb 2010
Location: Calgary
Exp:
Default

It's highly dependent on what you're getting for $800. Is there a google Adwords component? Is there new copy/content being created? Is the sitemap being submitted to Google Webmaster tools? Will you be getting measurable reports/metrics after spending the money?

On the surface $800 for "cleaning some things up" seems high, and I'd be tempted to take that budget elsewhere and get a quote. Or at the very least a specific breakdown of what $800 is getting you, even if it's just a rough breakdown of hours.

As opendoor said there's basic "best practice" SEO stuff that should be done when a site is a build, this just includes basic stuff like proper valid code, alt tags and alike. Those in and of themselves shouldn't be a separate line item on an invoice, but included in the core development of the site. Some of the additional stuff I mentioned would be "value add" and have additional cost considerations.
Regular_John is offline   Reply With Quote
Old 03-25-2014, 09:23 PM   #4
Azure
Had an idea!
 
Azure's Avatar
 
Join Date: Oct 2005
Exp:
Default

Well I'm already very skeptical as to what I'm receiving for the $800. IMO, we paid way too much for the website design to begin with, and the fact that the developer is now asking for an additional $800 for rather simple stuff is a bit strange.

We have an ongoing fee for adding new content but that has more to do with pictures and such and has nothing to do with SEO.

$800 for adding Google Analytics is way overboard, and that is what I really want at this point. If we use Adwords, I can control it myself. If they have to do actual SEO optimization after building the website from the ground up then I question their ability to begin with.
Azure is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -6. The time now is 08:00 AM.

Calgary Flames
2024-25




Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.
Copyright Calgarypuck 2021 | See Our Privacy Policy