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Old 02-04-2013, 12:17 PM   #1
Minnie
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Default Applebee's Overnight Social Media Meltdown

This is turning into a major PR mess for Applebees.

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Hell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this fact. But every now and again, people surprise us. An ever-increasing element of this reality is that the hounds of Reddit, the Twitter armies, and Facebook vigilantes are more than willing to remind people that we live in a publicized world. You can’t hide behind privacy statements or legal jargon or appeals to company policy to pacify an Internet mob. Once you cross the line of Internet etiquette, the people of the World Wide Web will hunt you down and do their best to ruin you forever.

Applebee’s apparently never took note of this. You’ve most likely heard about their most recent encounter with virality. But in case you’ve been living under a rock, here’s a brief summary:


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A waitress at a St. Louis Applebee’s lost her job for posting online the receipt upon which a pastor had declined to leave a tip, with a snarky note saying she gave God 10 percent. After her dinner on Jan. 25, Pastor Alois Bell crossed out the automatic 18 percent tip charged for parties of more than eight. “I give God 10% why do you get 18,” she wrote above her signature.

Employee Chelsea Welch — a colleague of the stiffed server — took a picture of the receipt and uploaded it to the online site Reddit. She subsequently lost her job, an Applebee’s spokesman confirmed to TheSmokingGun.com, for violating a customer’s privacy.
Yesterday on Fox 2 Now, the pastor issued a (sort of?) apology. All this information, of course, is so yesterday. “Pastor gets waitress fired” was Chapter One in this strangely entrancing saga, on par with a slow-motion train wreck from which you cannot tear away your eyes. Chapter Two is where Applebee’s apparently wants to commit suicide in front of our digital eyes.


Applebee’s fired the waitress in question, named Chelsea Welch. This created a fury of rage on the Internet, with social media users taking to their weapons of choice and lambasting away, thousands at a time, against the restaurant’s decisions. Numerous “Boycott Applebee’s” groups sprung up on Facebook, along with “Rehire Chelsea Welch” and other similar groups. Applebee’s website has a “What’s the Buzz” widget, that shows what people are saying on Twitter about the company. It’s been non-stop attacks, all publicly displayed on Applebee’s own page...
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Old 02-04-2013, 12:23 PM   #2
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Seriously why do people think that they can stupidly post things on twitter when they are representing the company that they work for and think that there won't be an consequences?

She was incredibly stupid and she paid the price for that.

Its like posting on Twitter, ah ha took the day off of work to go to a ball game, #bossisstupid.

And then crying when you get canned.
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Old 02-04-2013, 12:27 PM   #3
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I don't blame Applebees; the employee should be fired
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Old 02-04-2013, 12:27 PM   #4
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There isn't anyone in this story who comes out looking good.

1. The guest was an ass for stiffing the tip
2. The waitress was an idiot for posting the receipt online without removing the guest's signature
3. Applebee's social media team appear to be as competent as a bunch of monkeys with typewriters
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Old 02-04-2013, 12:31 PM   #5
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1. The guest was an ass for stiffing the tip
2. The waitress was an idiot for posting the receipt online without removing the guest's signature
3. Applebee's social media team appear to be as competent as a bunch of monkeys with typewriters
With respect to #1, the guest deserves a call-out. Particularly as you are notified, generally, about the auto-grat when you make a reservation and / or on the menu itself.

On #2, a chain restaurant has set policies about behaviour by its employees, and if you violate one, regardless of circumstance, they are well within their rights to let you go. One might argue they're best served to do so because if you start making exceptions it's a slippery slope, those policies have to be rigid.

But on #3... God I'm glad this happened. Because it provides the absolute best example I have ever seen of how PR on the internet is so vastly different. So many businesses have screwed this pooch in the past few years. This should be a case study in every marketing class being taught at every university in North America. Just unbelievable.
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Old 02-04-2013, 12:33 PM   #6
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the customer claims to have left a cash tip equal to the 18%
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Old 02-04-2013, 12:33 PM   #7
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Why do people assume being fired from awful jobs from awful companies is ever anything but a good thing. Never met one person fired from a crappy job who later wish they hadn't.

Does this chick really want her job back?

She wins. Reveals/embarasses some cheapass loser priest AND she doesn't have to work at Applebee's anymore.
Yeah I doubt it will be that hard for her to find another waitressing job, or some sort of other service industry job.
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Old 02-04-2013, 12:37 PM   #8
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Lol Applebee's social media skills are a FAR more entertaining story than what kicked it all off!

The girl who posted the receipt did a pretty dumb thing (I mean at least make it so it can't be tracked back to you, sheesh), but then again she only did what her employer did (posted a receipt with personally identifying information on teh interwebs).
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Old 02-04-2013, 12:37 PM   #9
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But the bill was for $35, that autograt thing is lame for sure, but so was his giving her zero thing.
The autograt is industry standard. If the bill was for $35 then the tip would've been $6.30. Split between 8+ people. How big was the party?
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Old 02-04-2013, 12:38 PM   #10
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I expected so much better from the title of this thread.
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Old 02-04-2013, 12:39 PM   #11
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Originally Posted by MarchHare View Post
There isn't anyone in this story who comes out looking good.

1. The guest was an ass for stiffing the tip
2. The waitress was an idiot for posting the receipt online without removing the guest's signature
3. Applebee's social media team appear to be as competent as a bunch of monkeys with typewriters
Yup. It's a pileup of online incompetency and general "being a smartass". Even assuming the guest provided the automatic 18% tip in cash, it's pretty silly writing snarky comments like that on a receipt.
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Old 02-04-2013, 12:39 PM   #12
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I don't eat at places with auto tipping. A tip is a variable pay compenent. There is no incentive for good service if they know they get paid no matter what.
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Old 02-04-2013, 12:40 PM   #13
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the customer claims to have left a cash tip equal to the 18%
Yeah I read that the guest claimed that too. So she crosses out a tip, leaves an angry note as to why it's crossed out, and then leaves the tip as cash on the table anyway?

NO ONE is going to believe that.

It's also funny because in one of Applebee's many posts on their Facebook page, they say the guest didn't leave a tip.l

So Applebee's fires an employee for disclosing personal information, then they post personal information about what the guest did/didn't do that is both private AND contradicts what the guest says.

Applebee's going to fire their Facebook poster next?
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Old 02-04-2013, 12:41 PM   #14
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the customer claims to have left a cash tip equal to the 18%
So a hypocrite and a liar.
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Old 02-04-2013, 12:42 PM   #15
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this thread is like turning on the bat-light for springs1.......

at teh end of the day it was a job at Applebee's, the reality is that the waitress could likely find a job at TGI Fridays or Dave & Busters.

The waitrees was dumb for posting that. PErsonally I never understand the whole auto-grat thing for a party of eight ........
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Old 02-04-2013, 12:42 PM   #16
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The autograt is industry standard. If the bill was for $35 then the tip would've been $6.30. Split between 8+ people. How big was the party?
I read somewhere that the table's bill was split into separate cheques, so that $35 would have been just for the guest and whoever else she was paying for.
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Old 02-04-2013, 12:44 PM   #17
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I kind of like the autograt thing, because I usually tip more than 15%. It actually saves me money because I feel less obligated to give more than what they are requesting.
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Old 02-04-2013, 12:45 PM   #18
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I read somewhere that the table's bill was split into separate cheques, so that $35 would have been just for the guest and whoever else she was paying for.
Gotcha. It's still standard though so my point stands. And IIRC the party was like 24 people; how are you not expecting an autograt??

Here is what the server herself had to say about the whole incident:
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I was a waitress at Applebee's restaurant in Saint Louis. I was fired Wednesday for posting a picture on Reddit.com of a note a customer left on a bill. I posted it on the web as a light-hearted joke.

This didn't even happen at my table. The note was left for another server, who allowed me to take a picture of it at the end of the night.

Someone had scribbled on the receipt, "I give God 10%. Why do you get 18?"
I assumed the customer's signature was illegible, but I quickly started receiving messages containing Facebook profile links and websites, asking me to confirm the identity of the customer. I refused to confirm any of them, and all were incorrect.

I worked with the Reddit moderators to remove any personal information. I wanted to protect the identity of both my fellow server and the customer. I had no intention of starting a witch-hunt or hurting anyone.

Now I've been fired.

The person who wrote the note came across an article about it, called the Applebee's location, and demanded everyone be fired -- me, the server who allowed me to take the picture, the manager on duty at the time, the manager not on duty at the time, everyone. It seems I was fired not because Applebee's was represented poorly, not because I did anything illegal or against company policy, but because I embarrassed this person.

In light of the situation, I would like to make a statement on behalf of wait staff everywhere: We make $3.50 an hour. Most of my paychecks are less than pocket change because I have to pay taxes on the tips I make. After sharing my tips with hosts, bussers, and bartenders, I make less than $9 an hour on average, before taxes. I am expected to skip bathroom breaks if we are busy. I go hungry all day if I have several busy tables to work. I am expected to work until 1:30am and then come in again at 10:30am to open the restaurant.

I have worked 12-hour double shifts without a chance to even sit down. I am expected to portray a canned personality that has been found to be least offensive to the greatest amount of people. And I am expected to do all of this, every day, and receive change, or even nothing, in return. After all that, I can be fired for "embarrassing" someone, who directly insults his or her server on religious grounds.

In this economy, $3.50 an hour doesn't cut it. I can't pay half my bills. Like many, I would love to see a reasonable, non-tip-dependent wage system for service workers like they have in other countries. But the system being flawed is not an excuse for not paying for services rendered.

I need tips to pay my bills. All waiters do. We spend an hour or more of our time befriending you, making you laugh, getting to know you, and making your dining experience the best it can be. We work hard. We care. We deserve to be paid for that.

I am trying to stand up for all of us who work for just a few dollars an hour at places like Applebee's. Whether a chain steakhouse or a black-tie establishment, tipping is not optional. It is how we get paid.

I posted a picture to make people laugh, but now I want to make a serious point: Things like this happen to servers all the time. People seem to think that the easiest way to save money on a night out is to skip the tip.

I can't understand why I was fired over this. I was well liked and respected at Applebee's. My sales were high, my managers had no problems with me, and I was even hoping to move up to management soon. When I posted this, I didn't represent Applebee's in a bad light. In fact, I didn't represent them at all.

I did my best to protect the identity of all parties involved. I didn't break any specific guidelines in the company handbook – I checked. But because this person got embarrassed that their selfishness was made public, Applebee's has made it clear that they would rather lose a dedicated employee than an angry customer. That's a policy I can't understand.

I am equally baffled about how a religious tithe is in any way related to paying for services at a restaurant. I can understand why someone could be upset with an automatic gratuity. However, it's a plainly stated Applebee's policy that a tip is added automatically for parties over eight like the one this customer was part of. I cannot control that kind of tip; it's done by the computer that the orders are put into. I've been stiffed on tips before, but this is the first time I've seen the "Big Man" used as reasoning.

Obviously the person who wrote this note wanted it seen by someone. It's strange that now that the audience is wider than just the server, the person is ashamed.

I have no agenda here. I seek no revenge against the note writer. I have no interest in exposing their identity, and, at this point, I'm not even sure I want my job back. I was just trying to make a joke, but I came home unemployed.

I've been waiting tables to save up some money so I could finally go to college, so I could get an education that would qualify me for a job that doesn't force me to sell my personality for pocket change.

While this story has garnered immense media attention, my story is not uncommon. Bad tips and harsh notes are all part of the job. People get fired to keep customers happy every day.

As this story has gotten popular, I've received inquiries as to where people can send money to support me. As a broke kid trying to get into college, it's certainly appealing, but I'd really rather you make a difference to your next server. I'd rather you keep that money and that generosity for the next time you eat out.
Personally I think the social media suicide committed by the company here is far more entertaining than the story itself, but there it is.
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Old 02-04-2013, 12:45 PM   #19
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I believe in the original story it was a party of around 20 people and they requested the bill split up to make payments. So the auto-grat was applied since it was a party of 8 or more.
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Old 02-04-2013, 12:48 PM   #20
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I believe in the original story it was a party of around 20 people and they requested the bill split up to make payments. So the auto-grat was applied since it was a party of 8 or more.
They don't count kids do they? So a party of one.
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