09-13-2010, 01:02 PM
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#1
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Scoring Winger
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chicken economics
OK, supply-chain people, economists, agri-business folk, and people who just like chicken - what's going on here?
I like chicken. So much so that yesterday, went to buy one with the idea in mind to cook it up and call it dinner. Try as I might, I could not find a frozen chicken to buy under $7.00. No matter how small, not even the B-grade "utility" chickens.
Reasoning that fresh chickens must cost more because of the freezing, I looked at fresh chickens. Starting at $9.00 each.
But yet, as I exit the store, cooked, hot and ready to go chickens are $5.99.
What gives. Why is a hot cooked chicken cheaper than an uncooked frozen one? Supply & demand? Transportation logistics? Marketing tactics?
Is there ever any reason to buy frozen chickens? Or should I just pick up a hot, cooked and ready to go chicken on my way home from work once a week?
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09-13-2010, 01:10 PM
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#2
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Franchise Player
Join Date: Dec 2006
Location: Calgary, Alberta
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Its a lost leader. Pure marketing as you come in for the cooked chicken for cheap and of course need to buy the sides to go with that for some kind of meal. Even to make a chicken sandwich you're on the hook for an outrageously expensive loaf of bread to go with it!
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09-13-2010, 01:12 PM
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#3
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Franchise Player
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I think its because someone rushing into buy a cooked chicken will likely buy a $2.49 tub of macaroni salad, approximate margin $2.29, or something else they make money convenience store style margins on.
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09-13-2010, 02:38 PM
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#4
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Franchise Player
Join Date: Mar 2007
Location: Income Tax Central
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Cooked Chickens come with complimentary mind control devices.
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09-13-2010, 02:45 PM
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#5
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Franchise Player
Join Date: Aug 2005
Location: Calgary
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Canada doesnt have a free market vis a vi chicken production. Everyone who produces chickens in Canada requires quota which is limited (I think Ontario and Quebec are exempt from this of course  )
Its possible those cheaper chickens are imported?
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09-13-2010, 03:05 PM
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#6
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First Line Centre
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Bulk purchasing by the stores on an national scale is probably the answer.
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09-13-2010, 03:06 PM
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#7
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First Line Centre
Join Date: Aug 2006
Location: Calgary, Alberta
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Best bang for your cluck.
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09-13-2010, 03:08 PM
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#8
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Crash and Bang Winger
Join Date: Apr 2009
Location: YYC
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How about this?
1.) Process chickens
2.) Sell off as many as fresh chicken as possible
3.) Freeze remaining chicken
4.) Sell off as many frozen chickens as possible
5.) Take the frozen chickens that are near the end of their shelf life and roast them
6.) Sell off as many roasted chickens as possible
7.) Take the remaining unsold roasted chickens and reprocess as chicken salad
8.) Sell off as much of the chicken salad as possible
9.) Take remaining chicken salad and send for processing for sub-human consumption
So the further down the chain we go, the cheaper the chicken is.
So really...that 5.99 chicken is just the stores trying to reduce waste. Both the consumer and producer benefit.
Last edited by Akai-Sesui; 09-13-2010 at 03:11 PM.
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09-13-2010, 03:24 PM
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#9
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Unfrozen Caveman Lawyer
Join Date: Oct 2002
Location: Crowsnest Pass
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Quote:
Originally Posted by fotze
nuisance meat
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Good name for a punk band.
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09-13-2010, 03:30 PM
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#10
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Franchise Player
Join Date: Aug 2005
Location: Calgary
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Quote:
Originally Posted by fotze
What I don't understand is why chicken is so expensive vs Beef for Canada compared to the US. Get chicken fajitas in the US and its cheaper than the veggie, like its a nuisance meat there.
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In Canada,
Chicken = controlled market
Beef = free market
__________________
MYK - Supports Arizona to democtratically pass laws for the state of Arizona
Rudy was the only hope in 08
2011 Election: Cons 40% - Nanos 38% Ekos 34%
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09-13-2010, 04:27 PM
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#12
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Lifetime Suspension
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Marketing 101 dude. As someone mentioned above, it's a loss-leader. They lose $1 or $2 bucks on the roast chicken but get your butt in the store to buy other stuff with bigger margins to hopefully make up the loss.
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09-13-2010, 04:53 PM
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#13
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Lifetime Suspension
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Does this math include Chicken on the Way's basement?
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