and then you read their disclaimer: *Sears will donate up to a maximum of $100,000 to the Click for Kids campaign.
so pretty much its just another way of going: hey, look, we are donating $100,000 to the charity, but for kicks we'll let you guys click on our site thousands of times.
It's a good idea, just a little misleading because i dont think our clicks are not accurately reflected as the counter on the site just seems random. goes up, resets, goes up, resets etc
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