one bad-ass car commercial

[Table 5]

http://www.theembassyvfx.com/citroen.html

p.s note the vancouver backdrop....

[CaptainCrunch]

Its a cool ad and all, but is it really the image that citroen wants. While other cars focus on power, or features or safety features, they have a transformer car dancing to club music.

I'm afraid the project manager just made too many mistakes in the ad concept.

Your fired

[Table 5]

While other cars focus on power, or features or safety features

BINGO! but the point IS to stand out from your competition, not be exactly like them and get lost in the mud. Having a distinctive style is and advantage, not a negative.

power, features, safety..........BORING. atleast when it comes to creating a connection with your audience.

great products have a certain attitude and an emotional connection they strive for (think VW, who have a very clear branding strategy). Citroen is cleary going for a younger audience with this one, and I think its a great ad that hints at the technology without being absolutely stale like most car ads.

[MrMastodonFarm]

The commercial lost me when it started to dance, they should have made it fight megatron.

[Superfraggle]

This is the first commercial I can remember that actually got me to say "hehehe" out loud while watching it by myself. OK so there have been one or two in the last couple years, but I don't remember which ones off hand, so it counts.