Only 19 cents of every $1 sent to MADD go to programs

[HOZ]

MADD CEO dismisses critics

A story published in the Saturday Star revealed that Mothers Against Drunk Driving Canada has such high costs that only about 19 cents of every dollar goes to victim services and the fight against drunk driving.

In addition to a detailed analysis of MADD's financial records, the story was based on interviews with leading volunteers of MADD who all work with the charity because they lost a loved one to a drunk driver.

The volunteers believe in the counselling and public awareness work of their local chapters but agreed to speak out against the charity's administration to force a change and restore confidence in what was once a low-cost, grassroots charity.

[ken0042]

One thing I am curious about; how much of the money goes towards advertising? Because this is the one charity where the more advertising it does; the better; meaning more awareness helps prevent drunk driving.

[Irving]

+1 Ken. I think that the whole point of MADD is public awareness first, victims services second. When I lost a good friend to drunk driving neither his friends or family thought of going to MADD for councilling, but we all gave some money for the public awareness campaign.

[calf]

REVENUES
General Donations 10,565,313
Multi-Media Program 758,072
Corporate Donations 369,622

Project Red Ribbon

311,942

Grants 258,674

Affinity 150,478
Interest 107,167
Other 75,404
Total $12,596,672

EXPENSES
Public Awareness 2,825,009
Public Education 2,464,554
Fundraising and
Administration 2,071,786
Victim Services 1,697,546
Youth Services 1,661,502
Chapter Services 1,651,154
Total $12,371,551

Not a lot of detail given, but here's about all the information on MADD's website

[Resolute 14]

So, 19 cents on the dollar goes to victim services, and 43 cents go to education and awareness.

62 cents on the dollar is a hell of a lot better than 19 cents... a little misleading there, eh?

Though 62 cents still seems a little low.

[daveyboy]

http://www.activistcash.com/organiza...iew.cfm/oid/17

“Candy Lightner, MADD’s founder, says she disassociated herself from the movement in 1985 because she believed the organization was headed in the wrong direction. ‘It has become far more neo-prohibitionist than I had ever wanted or envisioned,’ said Mrs. Lightner, who founded MADD after her daughter was killed by a drunk driver. ‘I didn’t start MADD to deal with alcohol. I started MADD to deal with the issue of drunk driving.’”

— The Washington Times, August 2002

Finances

for tax year ending 6/30/2004

Income$52,670,137.00 Expenditures$52,319,876.00 End-Of-Year Net Worth$24,793,609.00 Tax Status501(c)3

[JiriHrdina]

Originally Posted by Snakeeye

So, 19 cents on the dollar goes to victim services, and 43 cents go to education and awareness.

62 cents on the dollar is a hell of a lot better than 19 cents... a little misleading there, eh?

Though 62 cents still seems a little low.

Tough to say. I wonder what the "industry average" is for not for profits?

I also wonder if you can direct your donations to MADD so that any of the money you donate goes specifically to programs.

[trudinator]

I used to work for the Missing Children’s Society of Canada and 8 cents out of every dollar went to administrative costs and the rest went directly to the charity. We had to make a certain amount of money each night when we went out to canvas or we would lose the job. (Yes we got paid; I think it was around $10/h, and this was about 6 years ago)