A former editor of the National Enquirer reveals how the salacious publication got a photo of Elvis in his casket and other scoops.
Lots of money!!
The most notorious example: the Elvis Presley coffin photos. After the king of rock n' roll died in 1977, an Enquirer army invaded Memphis armed with $100,000, sparking a rampage by greedy tipsters and resulting in numerous exclusives. ''We needed just one more thing to make Mr. Pope a happy man,'' the author recalls. ''A picture of Elvis in his open casket.'' A cousin was paid $18,000 to surreptitiously snap the infamous shot. The Enquirer sold 6.7 million copies.
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