"We care just enough to know we have to come up with a slogan about caring".
Crap, that's not 5 words.
Snark aside, you can't just expect to pull a slogan out of thin air. Good slogans have to emerge from some kernel of truth about the company. Tell us how your company cares, or what it's doing to show commitment to the environment, and we might have something to work with. However if this is just to act as lip service or make a generic statement that doesn't actually say anything, than you shouldn't even bother...it's better to just stick to being a mining company.
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It would help to know more about the mining company. But I agree with the post above coming up with a slogan is almost like doing a branding excercise. Other wise you get a slogan like
(Insert name here) We didn't kill Bambi . . . honestly.
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My name is Ozymandias, King of Kings;
The mining company I work for is looking for a slogan to show commitment to the environment. No more than 5 words.
My thoughts are
Anyone creative have any thoughts?
my Aresnic- not all that bad or Cyanide-not always a killer just wont cut it.
I've heard there is communication/PR/advertising companies that you can pay money to for such services. They've got copywriters, creative directors, communication specialist, just all kinds of folks who make a living doing what you're asking CP to do for free.
Environmental Slogan
