It looks like some teams have announced advertising will be featured into the side of the helmets this season. I’m not sure if this is the case for every team, but a few have come out now, including the Canucks. This is announced as a one year trial in order to get some extra dollars in the door with no gate attendance, but I’d be surprised to see it taken away once it’s implemented.
We finally get our nice retros back and we’re gonna have to stare at Scotiabank on the side of the helmet.
https://www.google.ca/amp/s/www.cbc.ca/amp/1.5852471