Looks like Apple is getting into the credit card business with the Apple Card. I dont think its available in Canada though (yet)
https://www.apple.com/apple-card/
I like the idea of instant cash back as the current reward programs are pretty lame (Aeroplan, Air Miles etc) but I earn 2% on the capital one card for everything so this card would have to match/beat that which doesnt seem likely (if/when it comes to Canada)