Regarding marketing (and I don't follow the Flames closely so maybe this is already being done):
Get the players and team out into the community more. And not just in Calgary. Calgary (the city) is a small market and a lot of fans come from outside the city. Flames need to enhance their presence in places like High River, Lethbridge, Medicine Hat, Brooks, Banff etc. Oilers do a nice job of this. Hockey camps and/or promo visits by the players to small towns, rookie camp in Jasper etc. They promote themselves all across central and northern Alberta.
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