I just bought a new car and buying cars now is so much easier than it used to be. I sent out a couple emails, told them what I wanted, and said if we can get close then I'll come in. 2 of 3 dealerships I emailed were very receptive. The one I ended up choosing was simply because I liked the dude i was chatting with. I went in looking for a used car, I had a budget, and I knew what I wanted. With the incentives I ended up getting a new car for the same price and same term.
My advice is decide what you want to spend and what you're happy with. Ask for it and if they accept great. If they don't it's back to the drawing board.
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