Traffic drives profit in fast food. I think some of the backlash from high prices and low quality is the reason that US chains are starting to look at Canada. They think that they can get more people through the door, and they are probably right. Canadian fast food is pretty bad right now. Most of the cost increases are due to lease rates and franchise fees, though. To justify a $1 raise across the whole store, for all employees, you would basically need one more customer through the door an hour.
Wendy's can hit a living wage in Calgary for their employees, if they could draw an extra five customers an hour, but judging from this thread and thoughts on food quality there, it's never going to happen.
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"We don't even know who our best player is yet. It could be any one of us at this point." - Peter LaFleur, player/coach, Average Joe's Gymnasium
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